Advertise base on strategy. If you're going to brand build go entire page, content on the top should be top notch. Recent post coupled with a trending topic within your niche, bank. Individual post for the timeless stuff.
My actual problem is even getting any impressions. I'm targeting "interests" in certain pages for various ad types and not getting any impressions for every ad except one that got about 280 impressions a couple hours ago.
My target potential audience is at 6.8 million.
Any idea why I'm not getting any imps?