Kiss Yahoo Goodbye!



I heard it was just advertisements with the word free on the ad that end up with a rebill but I have not looked much into it.

not the case... my yahoo rep told me that they are going basically by verticals... if it is not a big, known company im sure it will be axed
 
They are trying to protect the consumer like any respectable publicly traded company has the legal obligation to do.

So is Walmart going to stop selling cigarettes? :cool2: One day I counted the Jeff Paul infomercial on six channels at once. How many channels happily air Extenze commercials? Most people can easily recognize when they are being advertised to on tv. For whatever reason, there is still confusion about how the internet works. There are probably people who think they are still "on the yahoo", when in reality that was three urls ago. Some of the same people complaining to yahoo might be the same ones who would never think of complaining to Spike TV if they had problems with Extenze.
 
The company's new CEO, Carol Bartz, said it will spend $175 million to promote the brand and will likely lose some $75 million in sales by cutting what Deutsche Bank analyst Jeetil Patel calls "intrusive" ads that undercut quality.
Source
 
Sounds like there has been some talking amongst the big 3 seeing that they are all implementing steps at the same time. They all want to increase relevance and decrease fraud without the others benefiting from just one of them taking the steps to ban so many of the top performing verticals. By doing it all at once none of them has a net gain of advertisers...just less revenue.
 
So is Walmart going to stop selling cigarettes? :cool2: One day I counted the Jeff Paul infomercial on six channels at once. How many channels happily air Extenze commercials? Most people can easily recognize when they are being advertised to on tv. For whatever reason, there is still confusion about how the internet works. There are probably people who think they are still "on the yahoo", when in reality that was three urls ago. Some of the same people complaining to yahoo might be the same ones who would never think of complaining to Spike TV if they had problems with Extenze.

Yea - I don't get why Yahoo just doesn't add more regulation.

Like on the Ad's for rebill including a more visible "Advertisement" phrase would seem more smart. IDK... ah well.
 
I don't chat much here but Sticks seems to be on every thread and he's a genius.

A sucker born every minute.

AHHAHA

Just kidding, we love you Sticks. And your sigs rock.

RE: Yahoo, they're trying to position themselves so theyre being responsible for the community. Big deal.

Listen, there are tons of non rebill offers kicking ass. The sky is not falling. However, I personally feel the dating
ban is pathetic, how is our population supposed to reproduce without these?
 
i wonder what the CTR is on those teeth whitening ads... some of those seriously weird me out!
 
i wonder what the CTR is on those teeth whitening ads... some of those seriously weird me out!

LOL... Like the one that has a smile with one white tooth and one yellow tooth. Then right below it is some fucked up black lips. Shit would scare me away!
 
So is Walmart going to stop selling cigarettes? :cool2: One day I counted the Jeff Paul infomercial on six channels at once. How many channels happily air Extenze commercials? Most people can easily recognize when they are being advertised to on tv. For whatever reason, there is still confusion about how the internet works. There are probably people who think they are still "on the yahoo", when in reality that was three urls ago. Some of the same people complaining to yahoo might be the same ones who would never think of complaining to Spike TV if they had problems with Extenze.
TV Advertising is a medium that is well established, and followed on from the tropes of radio advertising. Back in the 50s and 60s, tads actually were accompanied by an announcement of "This is a paid advertisement for ..." or "And now a word from our sponsor", shit like that. People didn't know they were being advertised to until they were told they were.
The first TV ad ever, for Bulova watches, increased sales by two orders of magnitude, because a lot of people had no idea it was an advert, most TV content on the time was non-fiction... they were just being told by their box that America runs on Bulova time, so they better run out and by a Bulova timepiece, similar to the War of the Worlds broadcast. $4, 10 seconds, and thousands of dollars of extra revenue (that's was a lot of money in the 40s) because people weren't aware of the distinction between fact and fiction.
Over time, people no longer needed that because they were finally aware that those things that had nothing to do with the TV show they were watching were promotionals for a product and not factual information.

This is the problem with internet advertising.
For a start, it's a much younger medium and people are not yet accustomed to it. People are also used to it being the "information super highway". Oh, if you want to know anything, check the internet! It knows everything! *rolls eyes*
Over the last 2 decades, people have gotten to know banner ads, people know email spam, and people know ads that tell them that they're ads, like the videos that are inserted before the clip you actually wanted to watch on CNNs site or something.
But paid search ads often don't look like what the majority of users expect ads to look like. They look like links that have been highlighted for extra relevance or some shit. They look like the most relevant result for what that person searched for!

Never mind the size 3 font underneath that says "sponsored search result" or some shit. Most people have no clue what that means. They also assume that search engines would vet their sponsors like a lot of other companies do.
For instance, you're not going to see a childrens charity sponsored by NAMBLA or 4chan... I'm pretty certain they'd run some checks on where their money's coming from and decide whether to accept or reject.
SEs do some checking, but not all that much. These chances are them turning around to consumers and saying "Hey, look! We are checking and trying to make sure those man-boy-love-association guys aren't funding our daycare center" (Probably should have used a better analogy)
 
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Landing page creativity is key to promoting any type of product. If its a blog or article your fucked. But if you become creative in promoting a product with something "new" then there really isn't much to worry about. You have to evolve your landing pages or you will get burned.
 
Now that's some pretty deep shit Harvey... and definitely some food for thought. +Rep

TV Advertising is a medium that is well established, and followed on from the tropes of radio advertising. Back in the 50s and 60s, tads actually were accompanied by an announcement of "This is a paid advertisement for ..." or "And now a word from our sponsor", shit like that. People didn't know they were being advertised to until they were told they were.
The first TV ad ever, for Bulova watches, increased sales by two orders of magnitude, because a lot of people had no idea it was an advert, most TV content on the time was non-fiction... they were just being told by their box that America runs on Bulova time, so they better run out and by a Bulova timepiece, similar to the War of the Worlds broadcast. $4, 10 seconds, and thousands of dollars of extra revenue (that's was a lot of money in the 40s) because people weren't aware of the distinction between fact and fiction.
Over time, people no longer needed that because they were finally aware that those things that had nothing to do with the TV show they were watching were promotionals for a product and not factual information.

This is the problem with internet advertising.
For a start, it's a much younger medium and people are not yet accustomed to it. People are also used to it being the "information super highway". Oh, if you want to know anything, check the internet! It knows everything! *rolls eyes*
Over the last 2 decades, people have gotten to know banner ads, people know email spam, and people know ads that tell them that they're ads, like the videos that are inserted before the clip you actually wanted to watch on CNNs site or something.
But paid search ads often don't look like what the majority of users expect ads to look like. They look like links that have been highlighted for extra relevance or some shit. They look like the most relevant result for what that person searched for!

Never mind the size 3 font underneath that says "sponsored search result" or some shit. Most people have no clue what that means. They also assume that search engines would vet their sponsors like a lot of other companies do.
For instance, you're not going to see a childrens charity sponsored by NAMBLA or 4chan... I'm pretty certain they'd run some checks on where their money's coming from and decide whether to accept or reject.
SEs do some checking, but not all that much. These chances are them turning around to consumers and saying "Hey, look! We are checking and trying to make sure those man-boy-love-association guys aren't funding our daycare center" (Probably should have used a better analogy)
 
Got the same info from my rep. I got several of my campaigns (weightloss & teeth whitening) canceled.

Also, MySpace does not allow these kinds of offers (teeth whitening etc.) anymore ....

confirmed again, just got off the phone with my media buy rep at Yahoo and effective this
Friday, Diet, teethwhiten, colon, homebiz, dating are all going DOWN for good.