I suck at finding negative keywords, anyone care to share any pointers on generating negative keywords. I saw one guy on here say he has like 1000 in one campaign
Negative Keywords
- Thread starter johnysc430
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I usually use "free" for negative keyword
but that really depends on what product you are promoting.
but that really depends on what product you are promoting.
its usually a combination of stuff you can come up with, negatives from a kw generator.
My most effective negatives have just been from letting it run for a while, then going through p202 and finding the ones that don't convert. ( look for some common phrases/words)
My most effective negatives have just been from letting it run for a while, then going through p202 and finding the ones that don't convert. ( look for some common phrases/words)
HarveyJ
He is - THE CACTUS!
I often market things that are likely to have another word attached to them as a search string, but that other word makes it a whole new ball game.
Example: I've marketed some costume stuff specifically geared at anime fans. Now, there's a lot of cross over between series, but the merchant I was pushing didn't have costumes from certain shows, so I used those show titles as negatives to make sure I wasn't wasting views or clicks on those people looking for outfits that I knew the merchant didn't have.
So I'd have terms like: "naruto cosplay" -sasuke
(yes, lame, I know... but wapanese have more dollars than sense)
Example: I've marketed some costume stuff specifically geared at anime fans. Now, there's a lot of cross over between series, but the merchant I was pushing didn't have costumes from certain shows, so I used those show titles as negatives to make sure I wasn't wasting views or clicks on those people looking for outfits that I knew the merchant didn't have.
So I'd have terms like: "naruto cosplay" -sasuke
(yes, lame, I know... but wapanese have more dollars than sense)
i run my campaigns for a few days with my main keywords (money makers) on phrase match then pick out the negatives from p202*. if you do it every few days your campaigns get tighter and tighter. its the same principle as ditching duff domains from the content network by analyzing your placement reports. my lists can get pretty big this way, definately up in the high 100's of negatives.
for instance i was running some diet campaigns a few weeks back in the uk and i kept seeing "is xxxx available in boots" and similar. so i added "boots" to my negative list and conversions rates jumped accordingly.
you'll also find that after you've built a few of these they become very reusable (with slight tweaking) for similar products in the same vertical so you can get future quite high coverage campaigns up and running fairly painlessly.
* its a lot easier to work through a csv of these instead of copy pasting from p202 so you might want to download the csv report
(fyi boots is a large pharmacy chain in the uk)
for instance i was running some diet campaigns a few weeks back in the uk and i kept seeing "is xxxx available in boots" and similar. so i added "boots" to my negative list and conversions rates jumped accordingly.
you'll also find that after you've built a few of these they become very reusable (with slight tweaking) for similar products in the same vertical so you can get future quite high coverage campaigns up and running fairly painlessly.
* its a lot easier to work through a csv of these instead of copy pasting from p202 so you might want to download the csv report
(fyi boots is a large pharmacy chain in the uk)
anything that's not converting. im going to assume you use tracking. i use prosper202....you can just look for general trends in your keywords for things that aren't working then make the negatives.
Funny you say that, But for me "Scam" actually converts sometimes (actually worth keeping the word) I don't even understand it. I guess I convince them with my LP.
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