NEW Facebook Ads
- Thread starter Jon
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Wondering if this is your theory or Facebook told you that?
We should be able to choose when ads run, not Facebook. Where is the option saying "Run ad evenly throughout the day" vs "Optimise For CTR" etc
They're assuming people use CPM for branding etc and dont care about CTR (not to mention FB earn more this way from the clicks), which is clearly wrong.
Being too retarded to fix the platform is one thing but fucking us over like this is more fucked still. Fine, optimize CPC ads, we all win. But leave the CPM ads alone and dont assume what advertisers want.
Noone gives a shit enough to check, dickhead. Outing ads is stupid, there is no rulebook about which ads can be outed and which cant, unless they're YOUR ads. 2 could be from app owner, the 3rd from an affiliate or the campaign could show up on a network next week. You find the ads that amusing post them on your blog.
Getting all anal about an ad being outed is stupid. Especially when it poses zero fucking threat to the creator of those ads.
Nope, they didn't tell me that, but that's the only theory that makes sense for them to make more monies.
I can tell you that they in fact do NOT do this, the system is a bit more complicated then that. For example have you ever had CPM ads at the same demo and bid get vastly different amount of impressions? Serving the quantity of ads they do with the targeting methods they allow is not as easy as people seem to think.
The MAIN thing that creates different CTRs on CPM vs CPC is frequency capping. Which is similar to what he was talking about but just not as sophisticated.
Cool, what exactly do they mean here though:
Help Center | Facebook
What exactly is the "ad performance" part of the equation? For CPC part of it is the CTR. Plus for all ads it is the history for that type of ad - lets call it the Uniqueness Score (US, like QS on adwords). What goes into the equation for CPM ads??
and:
Err no. Thats not what I'm indicating.
What is the frequency cap for CPC and CPM? Cant find this anywhere, but this rings a bell, from a few pages back.
btw, random trivia: you get charged for clicks on the "Become a Fan" button.
If it isn't the frequency capping mentioned above me, it's probably just the fact that their putting ur CPM ads on the crappy ctr pages and leaving the quality ones for the CPC advertisers. dick move on their part but you'd do it too if you owned fb
Well this sucks.
I launched a campaign a week ago with 20 ads and they disapproved all but one. I guess they somehow missed it the first time around. Anyway, the one that slipped by was getting a shit load of impressions and converting well.
Then I log in today and they've somehow found it and disapproved it, killing the campaign.
The ad wasn't anything racy or anything and should've been approved in the first place because nothing goes against their TOS. Why the hell would they go back and disapprove it?
I launched a campaign a week ago with 20 ads and they disapproved all but one. I guess they somehow missed it the first time around. Anyway, the one that slipped by was getting a shit load of impressions and converting well.
Then I log in today and they've somehow found it and disapproved it, killing the campaign.
The ad wasn't anything racy or anything and should've been approved in the first place because nothing goes against their TOS. Why the hell would they go back and disapprove it?
Those are some tough questions and if there was a straight forward answer FB would probably give it. The "ad performance" part for CPM ads comes from how people interact with the ad and if they like it. They use complaints and ctr as well. Lately this has been starting to level off much better with more even CPM spending, before I think it was more to do with there system messing up then correct "ad performance" for CPM ads.
There is a very good reason FB has not published a frequency cap or given us that option that I know of. They still play around with it themselves quite a bit. But one thing is for certain, CPM ads are seen by the same people more often per day then CPC ads on average.
Although they would like to do this it simply isn't possible given the volume of ads they have to serve. Also it's very easy to investigate this idea if you are curious. You can actually see where people came from in FB based on the refer: photos, homepage or even what app they were playing. Run 2 ads with CPC vs CPM and compare the refer info, in my experiments it matched up pretty evenly once you are past 1000 clicks.
BTW my research is based on talking to them(not very useful) spending money and also a nice little web of accounts I have all with a unique keyword so I can target just those accounts and see the ads first hand and play around with the system.
God damn I hate Facebook, my media buys better go nicely in 2010 as I'm tired of messing around it.
I just lost about $70 bucks because I wanted to "try something new and just take a fresh approach to things". Fuck that shit, I'm just gonna stick to what works for me and what my guts tell me to do. It's not a lot of money, but I'd rather be $70+ than the other way.
Serves me right for being hasty and careless. Oh well, I guess it was a learning experience.
Serves me right for being hasty and careless. Oh well, I guess it was a learning experience.