Official Landing Page Thread 2008 - What makes the best LP

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thedamian

thedamian

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Sep 25, 2007
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Alright guys, I want your opinion on what makes the best Landing Page for Google Adwords.

What's Allowed (by google) and what can I get away with?

If I look at google for help I don't get much info:

Can I make a zip submit landing page?
Google doesn't seem to think so:
hxxp://adwords.google.com/support/bin/answer.py?answer=52091&topic=10614

They tell you that you can't have more than one ad pointing to the same advertiser's page.
(so if there's someone else selling adultfinder with the adultfinder.com domain name, you have to point your ad to another site...and then what?)

Is a squeeze page the answer to this? :bigear:

Google Suggests avoiding these kinds of sites:
  • Data collection sites that offer free items, etc., in order to collect private information
  • Arbitrage sites that are designed for the purpose of showing ads
  • Malware sites that knowingly or unknowingly install software on a visitor's computer
Then tells you to be careful with these:
  • eBooks that show frequent ads
  • 'Get rich quick' sites
  • Comparison shopping sites
  • Travel aggregators
  • Affiliates that don't comply with their affiliate guidelines
Aren't they eliminating half the things I can get from CJ, Azoogle, or ClickBank?:mad:

What do you guys think?
 


seldomstatic said:
the best landing page is the one that converts
Click to expand...

nuff said. could be simple. could be complex. the key is testing. test out your ass or you're as fuxed as can be. and if you can't find good info on wf about design tips and expected to make money quick...:error:
 
Simplicity Simplicity Simplicity - The simpler you make it the easier you will get the idiot on your page to convert.
 
They tell you that you can't have more than one ad pointing to the same advertiser's page.
(so if there's someone else selling adultfinder with the adultfinder.com domain name, you have to point your ad to another site...and then what?)

simple solution obviously get your own domain with your own landing page, wait your promoting adult friend finder on ppc, nevermind goodluck on that
 
OK DOnT promote adult friend finder the market is too saturated (for ppc)

DO think outside the box and sit and think all day until you come up with something
 
G doesn't want you collecting info on the landing page:
Make the landing ipage with a "click here to continue" along with your presell, and then collect on a non-adsense monitized / non-adwords targeted landing page. You are now within terms, right?
 
Let's keep this short and sweet.

1. Make the call to action beautiful and big. Put it above the fold. Give it center stage (no, not literally in the middle of the page). Think of it as the sun of the landing page universe. Everything revolves around the CTA. Make no bullshit about it. Use arrows to point to the CTA when neccessary, but don't overdo it. And please, no seizure inducing flashing.

2. Good ad/sales copy. In a few well-written paragraphs, tell exactly what the product/service is and why they need it. Use bulletpoints/arrows/whatever to highlight key points. Don't fill the page with useless crap just to beat google's QS. There are other ways around QS that don't involve 25 useless articles (that will most likely bore your readers, btw). If you can't write good sales copy yourself, there are plenty of skilled content writers here on WF who would be more than happy to write you some converting text.

3. Don't make the page so big and complex that people have trouble figuring out what they're supposed to click on. That's the best way to lose a conversion. Simple is better. Keep the page clean, tight, and on track. Look at how the big guys do their LPs - notice the elegant simplicity?

4. Like everyone else said, test. Moving the CTA from right to left or top to bottom can impact conversions in strange ways. There's a certain pattern the eye follows when seeing a new page for the first time. Research and learn this pattern. Implement it. There are a ton of little tricks like this you can use.

5. Use Crazyegg. The heatmaps will show you where your visitors are clicking, and guess what - sometimes you don't even have anything linked up there. It would be wise to put a call to action on the hot spots. There's a lot to learn, and trust me, you'll find your visitors act in weirder ways than you can ever imagine.
 
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Demon I don't understand why you sell custom lending pages for $45 when you could just use your own landing pages to make money instead from affiliate offers. Seems like less effort running automated campaigns than having to do custom work.
 
Demon what I don't understand why you sell custom lending pages for $45 when you could just use your own landing pages to make money instead from affiliate offers. Seems like less effort running automated campaigns than having to do custom work.
 
iamstupid said:
Demon I don't understand why you sell custom lending pages for $45 when you could just use your own landing pages to make money instead from affiliate offers. Seems like less effort running automated campaigns than having to do custom work.
Click to expand...

I'm a designer at heart, plus it's just simple supply and demand.

I do run my own campaigns and also own a network of websites. Offering custom built LPs is just one of my businesses, and I do it because it pays well. You don't ask the butcher why he sells the meat instead of eating it all himself. It's the same thing. I'm offering a service people want, and in the process, created a nice steady source of income.

Hope that answered your question. :)
 
1. Make the call to action beautiful and big. Put it above the fold. Give it center stage (no, not literally in the middle of the page). Think of it as the sun of the landing page universe. Everything revolves around the CTA. Make no bullshit about it. Use arrows to point to the CTA when neccessary, but don't overdo it. And please, no seizure inducing flashing.

2. Good ad/sales copy. In a few well-written paragraphs, tell exactly what the product/service is and why they need it. Use bulletpoints/arrows/whatever to highlight key points. Don't fill the page with useless crap just to beat google's QS. There are other ways around QS that don't involve 25 useless articles (that will most likely bore your readers, btw). If you can't write good sales copy yourself, there are plenty of skilled content writers here on WF who would be more than happy to write you some converting text.

3. Don't make the page so big and complex that people have trouble figuring out what they're supposed to click on. That's the best way to lose a conversion. Simple is better. Keep the page clean, tight, and on track. Look at how the big guys do their LPs - notice the elegant simplicity?

4. Like everyone else said, test. Moving the CTA from right to left or top to bottom can impact conversions in strange ways. There's a certain pattern the eye follows when seeing a new page for the first time. Research and learn this pattern. Implement it. There are a ton of little tricks like this you can use.

5. Use Crazyegg. The heatmaps will show you where your visitors are clicking, and guess what - sometimes you don't even have anything linked up there. It would be wise to put a call to action on the hot spots. There's a lot to learn, and trust me, you'll find your visitors act in weirder ways than you can ever imagine.
Click to expand...

Thanks, Demon! I'm sure this will help the OP.

Testing is great and all but sometimes it's hard to know where to start.
 
MyOwnDemon said:
I'm a designer at heart, plus it's just simple supply and demand.

I do run my own campaigns and also own a network of websites. Offering custom built LPs is just one of my businesses, and I do it because it pays well. You don't ask the butcher why he sells the meat instead of eating it all himself. It's the same thing. I'm offering a service people want, and in the process, created a nice steady source of income.

Hope that answered your question. :)
Click to expand...

You can't be making that much money. One or two clients a day is just above minimum wage. It seems like everyone is trying to sell stuff and not actually doing it.
 
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