How much do education leads pay out? I work for a private college so I know what we pay. I'm guessing you guys only get about 10%.
Offline promotion of zip/email submits
- Thread starter LotsOfZeros
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How much do education leads pay out? I work for a private college so I know what we pay. I'm guessing you guys only get about 10%.
I agree. Might wear you out before you make anything. I still think the newspaper ads are worth a shot, write one ad, let it run and forget about it - check your stats, see if you made anything (hope you did) rinse, repeat. No different than adwords except for the fact that they most likely are not sitting at their computer when they spot the ad - might hurt there.
I always assumed the ads on TV and print ads I've seen in the movie theater (bathroom!) for "informational" college sites were really just aff sites. So they must have something going on...
The idea was to see if it would convert at all. It did. The next step is getting my little ad included in the supper club newsletters at all 800 baptist churches in my state that have supper clubs.
Oddly, they all stay in touch with one another and are willing to fax my ad and a recommendation to several of the closest local churches. One secretary said she thought it was a great idea and really helpful and that she would talk to the head of the national convention in September.
Any idea how many baptist churches there are in the US? Any idea how obedient these people are to the suggestions of their spiritual leaders? Any idea the pressure said leaders are under to fund their projects through member/advertiser contributions to the budget?
Any idea what kind of offers could be added to next month's program if they get used to seeing my ad and getting cool stuff?
Third world?
/shrug
Ok. If you say so.
Better hurry.
<--- DFW
LOL! Shoulda known.... Me too - LMK if I can help you with anything.
HarveyJ
He is - THE CACTUS!
Offline advertising really does work. There's a reason people still do it, and do so much of it.
I did a "junk mail" campaign to the residency block of my uni while I was still a student there. The response rate was actually really good, and definitely worth my while, as I could deliver about 220-250 flyers per building lobby, and there were 4 residential blocks on campus.
I did a "junk mail" campaign to the residency block of my uni while I was still a student there. The response rate was actually really good, and definitely worth my while, as I could deliver about 220-250 flyers per building lobby, and there were 4 residential blocks on campus.
I have seen some things similar around here. I saw the sign and it said "Single?" really big, then said crawfordsvillesingles.com below it.. Looking at the sign, I laughed at how I could have done it better. When driving by, yeah the Single? catches your attention, but you cant really make out the url. There is a neon sign place here in town that does awesome signs. I would have made a flashing one that was able to be seen better. Or at least made the URL easier to read to people driving by.
I have thought about making a directory site for my town. Then basically take pictures around town and hype up the tourist attractions and festivals. Make it a tourist guide basically. Then insert ways to monetize it. My town is smaller though, so I would probably do a bigger city. I feel that staying with a city I know (one that is more local) would be better as I know the city personally.
I have thought about making a directory site for my town. Then basically take pictures around town and hype up the tourist attractions and festivals. Make it a tourist guide basically. Then insert ways to monetize it. My town is smaller though, so I would probably do a bigger city. I feel that staying with a city I know (one that is more local) would be better as I know the city personally.
hit multiple avenues at once nonstop till you pass the fuck out from exhaustion, paper, flyers, word of mouf, i figure. Wanted to try this with an incentivized offer earlier this year. Might actually have a little bank at the end of summer to pull it off.
Cool topic,
I've done a bunch of offline to online and my aff's currently run a few of my offers through offline.
LotsOfZeros said it well with "it's all about making more than you spent on something you can scale" - I've actually done the whole 5k flyer bit on nice cardstock etc.but it was for my own site - conversions = crap - BUT! > We use to cover tons of events (car shows/clubs/trade shows/talent...), we'd take photos of people, hand them a 'You've Been Spotted' thick stock flyer that they'd want to keep with our.com and 'your photo will be appearing on mysite.com tomorrow' - Put all the pics behind a sign up to view full size, THAT worked like a charm, and we made sure to get... interesting pics everytime
. Word of mouth helped after that.
Also agree that the zip/1-2 field submits or any low ticket item wouldn't be the best approach. "Just place small bold ads and make moniez" to your.com lander for high priced oto's or recurrings... Best to date has been a radio DJ endorsement that ran for 3 days and made us back 200% but it was also a lower ticket item and risky.
I'm in Toronto and there is a TON of offline media placement available however it's almost too cluttered to really retain someone for long so the smaller grass root/newspaper/targeted classifieds are par, and 'humor' or 'fear' tactics work really well for offline i find. i.e. There are 1001 clubs in tDot (Actually we have the most dance floor per sq.ft than any other city), so ALL the 10K+ or more parking lots/spots are PACKED thurs-sun and each car will have 10-20 flyers on it from competing clubs or new sites popping up.
Kids get paid well here to recruit/distribute flyers and even straight up hound you on street corners with free passes urging you to come inside (usually hot chicks too - hey if I was the bar owner I'd do that too)... Designing their crap for so long you see some amazing offline to online tactics... Nowadays all the clubs do the photo thing and everyone is hammered on 100+ toronto clubbing sites as free ads/endorsements and retained recurring viewers.
Back on topic = I find that a .com to a High ticket item + great commission rate in any creative offline environment can be a lot more lucrative than zips/submits.
N
I've done a bunch of offline to online and my aff's currently run a few of my offers through offline.
LotsOfZeros said it well with "it's all about making more than you spent on something you can scale" - I've actually done the whole 5k flyer bit on nice cardstock etc.but it was for my own site - conversions = crap - BUT! > We use to cover tons of events (car shows/clubs/trade shows/talent...), we'd take photos of people, hand them a 'You've Been Spotted' thick stock flyer that they'd want to keep with our.com and 'your photo will be appearing on mysite.com tomorrow' - Put all the pics behind a sign up to view full size, THAT worked like a charm, and we made sure to get... interesting pics everytime
. Word of mouth helped after that.Also agree that the zip/1-2 field submits or any low ticket item wouldn't be the best approach. "Just place small bold ads and make moniez" to your.com lander for high priced oto's or recurrings... Best to date has been a radio DJ endorsement that ran for 3 days and made us back 200% but it was also a lower ticket item and risky.
I'm in Toronto and there is a TON of offline media placement available however it's almost too cluttered to really retain someone for long so the smaller grass root/newspaper/targeted classifieds are par, and 'humor' or 'fear' tactics work really well for offline i find. i.e. There are 1001 clubs in tDot (Actually we have the most dance floor per sq.ft than any other city), so ALL the 10K+ or more parking lots/spots are PACKED thurs-sun and each car will have 10-20 flyers on it from competing clubs or new sites popping up.
Kids get paid well here to recruit/distribute flyers and even straight up hound you on street corners with free passes urging you to come inside (usually hot chicks too - hey if I was the bar owner I'd do that too)... Designing their crap for so long you see some amazing offline to online tactics... Nowadays all the clubs do the photo thing and everyone is hammered on 100+ toronto clubbing sites as free ads/endorsements and retained recurring viewers.
Back on topic = I find that a .com to a High ticket item + great commission rate in any creative offline environment can be a lot more lucrative than zips/submits.
N
Weird ... responded to this before but it is gone. I do pretty well promoting personal finance offers offline, mainly through newspaper classifieds and local circulation stuff like Thrifty Nickel, etc. Get a short and memorable domain name and let 'er rip -- be ready to spend a couple of grand in testing phase but winning ads tend to keep on winning.
Frank
Frank
Well, if you read any good books on offline classified advertising, one mantra you'll see again and again is that if you see an ad that keeps running, it's making money. I have some ads and landing copy that I haven't changed in months -- no reason to do so. It's safer to test an entirely separate ad and see if it pulls business away from the winner than it is to fuck with the winner.
Frank
Frank
Popeye had some great info on his offline mortgage lead method here that is interesting. Some areas of the country might not be as lucrative right now due to the conditions in real estate right now though.
OK. Wanted to update. My ad broke yesterday. Basic classified style ad, two-liner, one sentence containing a catchy call to action followed by a domain name. I did not pay any extra for any bold, underlining, borders or anything like that at all.
I put it in one of those weekly shoppers you get for free at the supermarket. Nickelsavers types of newspaper that are usually full of tote-the-note car lots, payday loan ads, finance your cheap furniture here rent-a-center types of places, we co-sign for your phone service because you're too much of a dead-beat types of ads in this thing.
So far I have 24 clicks with one conversion for $1.50. This paper will be available for the whole week and the weekend starts tomorrow. If I can cover my 8 bucks and then some, I might consider going network-wide or at least state-wide on the coverage just to scale it out and see how it does. If it did 50% profit i'd be willing to dive in with scaling it out nationwide for a while which could make me several hundred extra a week for placing a 10 minute ad.
Who knows? I'll keep you posted and let you all know by the end of the week how it all panned out.
I put it in one of those weekly shoppers you get for free at the supermarket. Nickelsavers types of newspaper that are usually full of tote-the-note car lots, payday loan ads, finance your cheap furniture here rent-a-center types of places, we co-sign for your phone service because you're too much of a dead-beat types of ads in this thing.
So far I have 24 clicks with one conversion for $1.50. This paper will be available for the whole week and the weekend starts tomorrow. If I can cover my 8 bucks and then some, I might consider going network-wide or at least state-wide on the coverage just to scale it out and see how it does. If it did 50% profit i'd be willing to dive in with scaling it out nationwide for a while which could make me several hundred extra a week for placing a 10 minute ad.
Who knows? I'll keep you posted and let you all know by the end of the week how it all panned out.
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