Offline promotion of zip/email submits

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I was just talking to a friend about how we could go about doing some offline spamming, and this idea came to me. Go to a public library, find a bunch of (for example) dating advice books, slip in fliers to some dating affiliate offers. It would probably take a long time to get conversions, but since your audience would be pretty well targeted you could probably run some high paying offers and get a few conversions. And of course, this would be very easy to scale. You could damn near find books related to every affiliate offer on every network your with and there's virtually no limit to the amount of books and libraries you could go to. Here's a specific example for ya: take COPEAC's Dr. Suess Book Club offer ($18.20/lead), and slip it into all the children's books. When a parent reads the book to their kids they just might turn to a page with your flier and be tempted to check it out.
 
Romestar said:
I was just talking to a friend about how we could go about doing some offline spamming, and this idea came to me. Go to a public library, find a bunch of (for example) dating advice books, slip in fliers to some dating affiliate offers. It would probably take a long time to get conversions, but since your audience would be pretty well targeted you could probably run some high paying offers and get a few conversions. And of course, this would be very easy to scale. You could damn near find books related to every affiliate offer on every network your with and there's virtually no limit to the amount of books and libraries you could go to. Here's a specific example for ya: take COPEAC's Dr. Suess Book Club offer ($18.20/lead), and slip it into all the children's books. When a parent reads the book to their kids they just might turn to a page with your flier and be tempted to check it out.
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I actually had this happen to me a while back. I was skimming through a couple of marketing books at Border's and out flew a fake $100 dollar bill that read, "go to mysite . com and you can make $100's a day," or something to that effect.

Needless to say it was some ebook clickbank scam but its possible that this could work. It can't hurt to try.
 
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LotsOfZeros said:
OK. Wanted to update. My ad broke yesterday. Basic classified style ad, two-liner, one sentence containing a catchy call to action followed by a domain name. I did not pay any extra for any bold, underlining, borders or anything like that at all.

I put it in one of those weekly shoppers you get for free at the supermarket. Nickelsavers types of newspaper that are usually full of tote-the-note car lots, payday loan ads, finance your cheap furniture here rent-a-center types of places, we co-sign for your phone service because you're too much of a dead-beat types of ads in this thing.

So far I have 24 clicks with one conversion for $1.50. This paper will be available for the whole week and the weekend starts tomorrow. If I can cover my 8 bucks and then some, I might consider going network-wide or at least state-wide on the coverage just to scale it out and see how it does. If it did 50% profit i'd be willing to dive in with scaling it out nationwide for a while which could make me several hundred extra a week for placing a 10 minute ad.

Who knows? I'll keep you posted and let you all know by the end of the week how it all panned out.
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keep us up to date. good luck
 
thanks for the update. I really think that a lot of us are missing out on offline marketing.

Today I'm off to get a few hundred flyers printed out. There is a music festival taking place in my area until August 10. They're expecting 1,000,000 people to come out from Aug. 1 to 10.

I will be promoting a ringtone offer, flycell on Azoogle. We'll see how it goes
 
RoyalRadande said:
thanks for the update. I really think that a lot of us are missing out on offline marketing.

Today I'm off to get a few hundred flyers printed out. There is a music festival taking place in my area until August 10. They're expecting 1,000,000 people to come out from Aug. 1 to 10.

I will be promoting a ringtone offer, flycell on Azoogle. We'll see how it goes
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Keep us updates fro sure. I am tempted to get into offline marketing also.

I would say a few thousand would be a better option.
 
I am thinking about doing this with gas. Going to all the local gas station dropping 100-250 flyers at each and then seeing how it goes.

Only thing with flyers there is the conversions can be extremely spuratic. What I mean is with a classified ad you kinda get an idea of the life. With the flyers you would have potential of getting conversions 6 months from now
 
Crashem said:
The flyer thing might work, but hard to scale. The classified thing seems like it would scale however. I know of one affiliate who uses it successfully.
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I wouldnt say it is hard to scale the gas station flyers. Handing them out at an event yes.

I am kind of leary about handing out flyers at events because most people just trash them.

On a side note. Has any used or thought about using the google print service?
 
College campus is good for conversion when you're doing money making things (ie, paid surveys) :-)
 
just make sure your following the laws when advertising in print. The attorney general actually watches that shit where online you can get away with a lot more shady stuff.
 
Freehand Ads can work well for the college crowd, better than flyers for more "serious" stuff (ie. something you'd promote on-campus vs. at an off-campus bar.)


Frank
 
I only ended up with the one conversion so far so as it stands, this test campaign failed.
I am planning on testing several more though because the offer could have sucked, or this was a weird week, or... could be anything so I don't think a one week run in the ad pages is a realistic test.
 
Definitely not enough exposure LOZ. My loan stuff took several tries to get working steadily -- no different from a PPC campaign in that regard. I think that the fact that you got even one conversion is encouraging, frankly.


Frank
 
Just placed an ad in my local classified for a month starting Saturday. We shall see how it goes. In the end, if I don't even get one conversion, I'm only out $150. Woopdee.

I'm such a sucker though. I only wanted to place the ad for a week, but fell for the "get four weeks for the price of three".
 
Don't tell me you haven't thought about it: Freeway Overpasses.

Hello, Rush Hour.

your-ad-here.png
 
fm1234 said:
Definitely not enough exposure LOZ. My loan stuff took several tries to get working steadily -- no different from a PPC campaign in that regard. I think that the fact that you got even one conversion is encouraging, frankly.


Frank
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Yeah, I agree. My little test is pathetic. There needs to be more exposure. Once I get back from my vacation in Maui, I will keep trying. Right now I will keep drinking.
 
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