I thought it was a pretty cool idea to cash in on popular search terms with little to no competition on adwords such as current events (Ellen DeGeneres, David Copperfield etc)
Thought it was cool, until I tried it and saw the numbers. I'm surprised anyone is making money with this method..
I ran this type of campaign for a few popular news items this month and got about the same results each time.
Typically about 50% or less of the people who visited, would actually click the voting buttons.
Out of that 50%, only about 15% would complete the zip/email submit.
So if you paid $1.20 for 120 hits (very hard to get 1 cent clicks on google) and 50% of those people voted and saw your offer, and only 15% of those people convert in to leads, you're only going to be getting 0.9 leads on average for those 120 visits ((120*0.5)*0.15) = 0.9 and with a zip submit being about $1.20 (from my experience) you would only be getting 0.9*1.20 or $1.08 return on $1.20 investment.
So, how do you get more people to actually vote, how do you get lead conversion up and is it even possible to get 1 cent clicks to begin with?
Seems too thin of a margin to me.
Thought it was cool, until I tried it and saw the numbers. I'm surprised anyone is making money with this method..
I ran this type of campaign for a few popular news items this month and got about the same results each time.
Typically about 50% or less of the people who visited, would actually click the voting buttons.
Out of that 50%, only about 15% would complete the zip/email submit.
So if you paid $1.20 for 120 hits (very hard to get 1 cent clicks on google) and 50% of those people voted and saw your offer, and only 15% of those people convert in to leads, you're only going to be getting 0.9 leads on average for those 120 visits ((120*0.5)*0.15) = 0.9 and with a zip submit being about $1.20 (from my experience) you would only be getting 0.9*1.20 or $1.08 return on $1.20 investment.
So, how do you get more people to actually vote, how do you get lead conversion up and is it even possible to get 1 cent clicks to begin with?
Seems too thin of a margin to me.