Plentyoffish Self Serve Advertising.
- Thread starter MarkusPOF
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The ability to really control the frequency cap was just awesome, but that was changed recently. It is VERY limited now: Only 'per session' is available now and the minimum is 5. That just sucks. An easy way for POF to increase the earnings :crap:
I agree the frequency cap is nearly worthless now.. They are reporting way more clicks than I have actually received, which is inflating the CTR reported. You can only see stats, for the lifetime of the campaign, so it's hard to see changes from day to day. I can tell my CTR has gone down, but the CTR reported on POF is worthless.
Impressions are off because of so many campaigns switched to frequency capping.
Frequency capping of less than 5 was making performance completely unpredictable. For instance if you showed up on the first impression it may convert at half the rate of impression 2 because on the first impression everyone logs in and wants to read emails not click on ads. (just guessing here) We were also frequency capping by userid which is independent of machine, so if you were seeing ads first thing in the day you may never buy anything at work but if you login from home you would.
Obviously we are just playing around with this to see what works best. As for the click stuff we are going to filter out the click bots and regenerate the stats.
Frequency capping of less than 5 was making performance completely unpredictable. For instance if you showed up on the first impression it may convert at half the rate of impression 2 because on the first impression everyone logs in and wants to read emails not click on ads. (just guessing here) We were also frequency capping by userid which is independent of machine, so if you were seeing ads first thing in the day you may never buy anything at work but if you login from home you would.
Obviously we are just playing around with this to see what works best. As for the click stuff we are going to filter out the click bots and regenerate the stats.
How strict is this? In particular, the location...
Could I get away with "Dating in London" on an offer that actually includes the whole of the UK?
Please don't be a bastard like Facebook
xxx
As you said, you're just guessing. How about giving us the freedom to test out frequency caps of <5 ourselves to find out what works best for us? Maybe <5 lowers performance, or maybe it increases it... we could find out if could split test it.
Again you might be right, but it's a guess. And even if I frequency cap at 1 per day it doesn't mean that my one impression is going to be the first one that a user sees - it might be the 100th ad they see because the first 99 impressions were from other advertisers.
I'm liking the system so far though, and it's great that you're working with us like this to improve it - much appreciated.
Markus,
One of my campaigns was very strong for about 4 days (200% ROI), then yesterday it started having problems. Today I had to pause it, because it was no longer making a profit. I was able to determine my CTR went way way down. I downloaded the partial click log and noticed that I am receiving clicks from demographics that I had excluded in my targeting.
I cant say for sure what caused the huge drop in CTR, but Im hoping whatever changed yesterday is a temporary situation.
One of my campaigns was very strong for about 4 days (200% ROI), then yesterday it started having problems. Today I had to pause it, because it was no longer making a profit. I was able to determine my CTR went way way down. I downloaded the partial click log and noticed that I am receiving clicks from demographics that I had excluded in my targeting.
I cant say for sure what caused the huge drop in CTR, but Im hoping whatever changed yesterday is a temporary situation.
Cataclysmic, I might change it so that anyone who spends more than 1k in their account can cap down to 3.
Taln39. Email me so i can look at it. CTR drops off fast after about 4 days unless you change creatives, people get used to it. But who knows it could be many things, average CPM is climbing by 1 cent per day for the last week. You may just be getting worse impressions. Also the logs aren't a snapshot in time. I only record the User id of the user who clicked and than look at POF to pull the demographics of the user who clicked. Its also not the last 500 its random over the life of the campaign.
Taln39. Email me so i can look at it. CTR drops off fast after about 4 days unless you change creatives, people get used to it. But who knows it could be many things, average CPM is climbing by 1 cent per day for the last week. You may just be getting worse impressions. Also the logs aren't a snapshot in time. I only record the User id of the user who clicked and than look at POF to pull the demographics of the user who clicked. Its also not the last 500 its random over the life of the campaign.
Markus - is there any way that we could work this out so we can retrieve all of the click data without causing the privacy issues? I've been analyzing the click logs but trending confidence is low because the unknown campaign clicks could still severely skew the data.
Perhaps a minimum incremental click count of 100 per ad? So each time the ad click count increases by 100 clicks you can then retrieve the click log for those 100 clicks, ordered randomly. This way privacy remains intact and we get all our data?
The optimization potential here is just amazing, if we could get this data.
Ok, but 1 would be even better, and it would be nice to have the per hour/day/week etc option back too. The more options / freedom we can have the better.
More freedom = more effective advertising = spending more money.
More restrictions = less effective advertising = spending less money.
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