Plentyoffish Self Serve Advertising.

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I am getting quite good CPM on dating, but offers are just not converting (have tried several and not getting over 3% with anything). In general how much do you spend on traffic to an offer before you bin it? I am thinking if I don't spend enough I wont get enough data covering enough of a time period to gain statistical significance, even if I set it to even traffic for my budget.

If an offer is say $4 would you spend $50 on testing it or much more/less

The other thing that may be the problem is that people just aren't converting from my ad, but other than the picture (sexy young woman) the ad is quite general.
 


nickster said:
I am getting quite good CPM on dating, but offers are just not converting (have tried several and not getting over 3% with anything). In general how much do you spend on traffic to an offer before you bin it? I am thinking if I don't spend enough I wont get enough data covering enough of a time period to gain statistical significance, even if I set it to even traffic for my budget.

If an offer is say $4 would you spend $50 on testing it or much more/less

The other thing that may be the problem is that people just aren't converting from my ad, but other than the picture (sexy young woman) the ad is quite general.
Click to expand...

~30-40 clicks per creative
 
nickster said:
I am getting quite good CPM on dating, but offers are just not converting (have tried several and not getting over 3% with anything). In general how much do you spend on traffic to an offer before you bin it? I am thinking if I don't spend enough I wont get enough data covering enough of a time period to gain statistical significance, even if I set it to even traffic for my budget.

If an offer is say $4 would you spend $50 on testing it or much more/less

The other thing that may be the problem is that people just aren't converting from my ad, but other than the picture (sexy young woman) the ad is quite general.
Click to expand...

test ~2x the payout for each ad. everyone is going to tell you something different though. personally i bin the ad if CTR is <.15% on POF.
 
davidne said:
test ~2x the payout for each ad. everyone is going to tell you something different though. personally i bin the ad if CTR is <.15% on POF.
Click to expand...


Really? That seems like a pretty high CTR... isn't it rare for you to get it that high?

Do you run IAB (300x250) or the smaller size at 110x80?

See any CTR differences between the two?
 
Jcraig83 said:
How many creatives per copy do you guys typically use?
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Initially I personally run 3 headline 2 body 4 images or around there for an offer, or mix and match that for like 15-20 total variations (each with an isolated variable, because otherwise I won't know whether an image or a headline is what's improving my CTR).
 
dubbyah said:
Initially I personally run 3 headline 2 body 4 images or around there for an offer, or mix and match that for like 15-20 total variations (each with an isolated variable, because otherwise I won't know whether an image or a headline is what's improving my CTR).
Click to expand...

Ya that's pretty much what I do, you have run pretty tight CTR/CR to make money it seems.
 
dubbyah said:
Really? That seems like a pretty high CTR... isn't it rare for you to get it that high?
Click to expand...

If that's high then...
ctr.png
 
dubbyah said:
Really? That seems like a pretty high CTR... isn't it rare for you to get it that high?

Do you run IAB (300x250) or the smaller size at 110x80?

See any CTR differences between the two?
Click to expand...

.15% is the network average for 110x80. not sure about the other creatives. you can get .2%-.3% targeting very large demos (males 18-23), just need good copy

Render said:
If that's high then...
ctr.png
Click to expand...

very nice
 
Check out cross tab reports.... Under view creatives. This includes conversion data.. Tomorrow i'll fix the spelling mistakes in there and ad a whole bunch more data.

Markus.
 
MarkusPOF said:
Check out cross tab reports.... Under view creatives. This includes conversion data.. Tomorrow i'll fix the spelling mistakes in there and ad a whole bunch more data.

Markus.
Click to expand...

*The total number of clicks is a combination of clicks and conversions. For example, if there are 10 clicks and 2 conversions, the total number of clicks is 12.

Any way to split this up?
 
Its not worded properly. It is currently split up. If it says 400 clicks and 20 conversions it actually means 420 clicks. Maybe we will add a total column to the bottom.
 
Same question as above + you said you will manually approve people from countries which are not listed yet, sorry you simply have little list:) Asking it cause soon will apply and spend money with you!
 
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