Rip my landing pages to shreds, please!

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neonlights

neonlights

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Jun 11, 2008
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OK guys. I expect no mercy here. And if you can't think of enough abusive things to say, find a friend who can!

LP 1: http://instant-online-loan.com

LP 2: Print Your Own Postage Stamps

Both these sites are built for PPC campaigns. Just waiting for a few things before I kick off. Hopefully I'm on the right track. Looking at them now, on a different machine, I just want to pull them appart and start again but really I think the best thing to just start the campaigns, let them fail, learn from my mistakes.

But please let me know if there is anything horribly wrong with them.

Enjoy :)
 


Every lame ass e-book in the world called... they want their landing page back.

To be honest, I think they look god awful. Trying to bring Web .5 back. For some odd reason, I've also heard this god awful crap can convert really good. So... give it a whirl and see what happens.

Tweak it as you go and see what improves ROI and what hurts it.
 
Yeah thats kinda what I expected. I know - pretty ugly. I just need to find some basic layouts that work so I can outsource the graphics who actually knows how to use photoshop for it's intended purpose.

Thanks for the feedback. Although I'm kinda dissapointed. Wanted something much more abusive!
 
Sadly not. Some of the ones I've seen are truly worse than mine.

Thats not to say I'm happy with that though. Ugly can sell but I'm not interested in doing that.
 
  1. Find existing offers that look good
  2. Press Print Screen
  3. Paste in photoshop
  4. Erase all the content and photoshop it to look like a blank slate with the design features in tact
  5. Replace with your own content
 
I have a feeling you don't know what "above the fold" means. Put anything of importance where the user can see it, right when the page loads (no scrolling). Everything won't fit, but use the space wisely. Take a look at your LP's on smaller resolutions. The stamps LP is basically rendered useless at 800 x 600, users will click back before they attempt to vertically scroll. The loan one is pretty good though.
 
^ Surely that doesn't work in PPC though. I did that initially with my payday loans page but I got carried away.

Shouldn't I be trying to make the page look more unique? What about the QS implacations of print screening an advertiser? I guess if your content is decent it doesn't matter.

Thanks for the tip though. Maybe I'm overthinking this.
 
RuDeDoGg said:
I have a feeling you don't know what "above the fold" means. Put anything of importance where the user can see it, right when the page loads (no scrolling). Take a look at your LP's on smaller resolutions. The stamps LP is basically rendered useless at 800 x 600, users will click back before they attempt to vertically scroll.
Click to expand...

Yeah thats something I need to get used to. Years of working on massive monitors :(

Thanks :)
 
It's a good advice generally though.

I'd love to see some good stats on that though. I've had designers tell me not to worry about keeping things small coz most surfers are on 1024+ these days. But I'm willing to bet that most BUYERS are not on 30" widescreens like them! Nothing beats "negotiating" with a designer who thinks they know better.
 
neonlights said:
It's a good advice generally though.

I'd love to see some good stats on that though. I've had designers tell me not to worry about keeping things small coz most surfers are on 1024+ these days. But I'm willing to bet that most BUYERS are not on 30" widescreens like them! Nothing beats "negotiating" with a designer who thinks they know better.
Click to expand...

Oh crap. I was replying to RuDeDoGg's post but it's gone now. Where did it go?
 
From my experience I have about 1% of my visitors who use anything smaller then 1024x768 but the postage site has no reason not to fit into 800x600.

Use this in firefox: https://addons.mozilla.org/en-US/firefox/addon/1985

That dude on the left of your loans page looks like the gayest douchebag ever, I'd look for a better pic.

Your top link on postage site is blue on blue, that's shit.
 
crazyfish said:
From my experience I have about 1% of my visitors who use anything smaller then 1024x768 but the postage site has no reason not to fit into 800x600.

Use this in firefox: https://addons.mozilla.org/en-US/firefox/addon/1985

That dude on the left of your loans page looks like the gayest douchebag ever, I'd look for a better pic.

Your top link on postage site is blue on blue, that's shit.
Click to expand...
I know what you mean about the homo on the left. I really want a smart looking woman there. Is there a place I can get public domain images of stuff like that?

Thanks for the plugin :)

My thinking behind the stamps was to use the USPS colors. I'll see what else I can come up with. Do you think a color scheme suggestor is a good idea?
 
Royalty free images? Free Royalty Free Photos, Pictures, Images and Stock Photography
They have thousands that they just rotate for free ever 24 hours or something. If you want specific images, then you have to pay. I usually just use them for sketching references.

The sites themselves still look dodgy to me.

I know that the one page squeeze gets people in, particularly for money based stuff (although only gods know why), but I figure if you set up multiple pages on the site that ALL lead to the action, while still having product info, you keep a larger percentage of the doubters & skeptics.
 
HarveyJ said:
The sites themselves still look dodgy to me.

I know that the one page squeeze gets people in, particularly for money based stuff (although only gods know why), but I figure if you set up multiple pages on the site that ALL lead to the action, while still having product info, you keep a larger percentage of the doubters & skeptics.
Click to expand...
That makes sense to me. I made a slight effort to flesh out the sites with privacy | howitworks | FAQ | features etc. But you are right. My main aim was to have a one page LP.

I was also probably guilty of trying to copy everyone else's page rather than build something unique.

I think with the next one I do, I'll hack WP and have 4-5 content pages, with different call to actions on each of them. I'm guessing if the site isn't too shit then at least if the PPC campaign doesn't turn a profit, I still have something that might do ok with organic SEO.
 
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