TV Ads treasure chest - let's do this



Gatorade turned a bullshit flavored sugar-carb water into fuel for athletes in the eyes of the world by using celebrity endorsements. Gatorade has nothing to do with high level athleticism

[ame=http://www.youtube.com/watch?v=QhIVmjxfS6I]Michael Jordan Gatorade Commercial - YouTube[/ame]
 
Midas Touch said:
Nice find Ice!!


Here's the PDF version of it for free.

Just put in any old email to get access.

Rosser Reeves - Reality In …pdf (116,64 MB) - uploaded.net

Or go here and register for free to get the torrent with both the eBook and MP3 of it:

BizTorrents :: Login
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So reppy!

I'm still going to do a summary/cliffs version of it for the tl;dr crowd.

Also, it should be noted that if you DL the .pdf, you miss out on the old-book smell, and the incredible early sixties cover art. :updown:

9Oj9VbD.png
 
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Good stuff guys!

Here's a new set of ads

[ame=http://www.youtube.com/watch?v=ETv1i1YA8-0]Introducing the Nest Learning Thermostat - YouTube[/ame]

I like Nest because it's such an "unlikely" niche for a startup to try to break through in. Thermostats aren't very interesting after all. That changed with nest.
Apparently they're shipping around 50k units per month and have recently gotten a $80 mil investment.

[ame=http://www.youtube.com/watch?v=at_f98qOGY0]The World Is Just Awesome (Boom De Yada) | Discovery - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=vV_mSNI_b8Q]Linux IBM Ad - Prodigy - YouTube[/ame]

And one of the best presentations of a new product I've ever seen:

[ame=http://www.youtube.com/watch?v=2B-XwPjn9YY]The Lost 1984 Video: young Steve Jobs introduces the Macintosh - YouTube[/ame]
 
Combobreaker...

Here's an ad that ran in CT in 1994, for Bob's Discount Furniture.


[ame]http://www.youtube.com/watch?v=MT3lLjT_bFs=embed[/ame]

All of his ads are essentially the same, with a very direct approach emphasizing benefits, and features etc.

Before anyone jumps in to say this ad sucks, I'd like to point a out a few things about Bob's.

They've been in business since 1991, currently have 43 stores with 2500 employees, and had gross revenue of $330 million in 2006.

The only kind of advertisements I've ever seen from this company have been done in this style. As hokey as it seems, and as savvy as consumers are supposed to be, something about this advertising seems to work.

As for Bob? I don't know him, but I've driven by his 8000 sq ft. summer house a few times, and although I couldn't see over the hedges, I'm guessing he's having a pretty good time in there.
 
IceToEskimos said:
Combobreaker...

Here's an ad that ran in CT in 1994, for Bob's Discount Furniture.


http://www.youtube.com/watch?v=MT3lLjT_bFs=embed

All of his ads are essentially the same, with a very direct approach emphasizing benefits, and features etc.

Before anyone jumps in to say this ad sucks, I'd like to point a out a few things about Bob's.

They've been in business since 1991, currently have 43 stores with 2500 employees, and had gross revenue of $330 million in 2006.

The only kind of advertisements I've ever seen from this company have been done in this style. As hokey as it seems, and as savvy as consumers are supposed to be, something about this advertising seems to work.

As for Bob? I don't know him, but I've driven by his 8000 sq ft. summer house a few times, and although I couldn't see over the hedges, I'm guessing he's having a pretty good time in there.
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For some reason it reminds me of

[ame=http://www.youtube.com/watch?v=NJEKqI1e714]Shaman WoW!!! - YouTube[/ame]

Though it's not nearly as obnoxious... if you look at likes to dislikes ratio it raises another interesting point - how come that stuff that usually doesn't appeal to people sells so well.

I remember showing my copy to my family and the first thing they said "Who the hell is gonna buy that? The long sales copy is boring and no one is going to read it". It's similar with these direct response oriented ads. People feel aversion to them and yet they convert so damn well.
 
More low-budget effectiveness here:

[ame]http://www.youtube.com/watch?v=Fg6iFTfqKo0=embed[/ame]

Eddie Antar built Crazy Eddie up from 1 location in 1971 to over 40 stores by the mid 1980's with gross revenue over 300 million.

He used Jerry Carroll, a former New York radio DJ in over 7000 unique radio and TV spots during the 80's.

Eventually, the company went public, and the fact that Eddie Antar was committing wholesale fraud came to light, you can read about that anywhere.

The point is, I remember shopping at these stores when I was a kid, and they were always packed.

These stupid commercials brought people in to buy, over and over and over.
 
BlogHue said:
Their commercials don't sell a drink - they make their viewers happy.
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Yup. I love their commercials. Here's a few more feel good spots that come to mind, a couple from Coca Cola and some others...

[ame=http://www.youtube.com/watch?v=R1NnyE6DDnQ]Beautiful Coca Cola Commercial Full Version - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=fCGRSQXLTaQ]Coca Cola "Heist" Super Bowl commercial - YouTube[/ame]

Volkswagen is also a master of feel good ads...

[ame=http://www.youtube.com/watch?v=SvyoisodnP8]VW Polo Advert ' Evolving relationship of a protective father and his daughter' | Ridgeway Volkswage - YouTube[/ame] << this is genius IMO

[ame=http://www.youtube.com/watch?v=R55e-uHQna0]The Force: Volkswagen Commercial - YouTube[/ame]

Google is getting in on the act too...

[ame=http://www.youtube.com/watch?v=E0qDrRJT4zE]Google Chrome: Julie Deane - YouTube[/ame] << a personal fav

[ame=http://www.youtube.com/watch?v=w1sT7QV8nfU]Google Chrome: Jess Time - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=R4vkVHijdQk]Google Chrome: Dear Sophie - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=H1ni1lQBEXg]Google Chrome: Make It Happen - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=pTjHCCU2E4c]Google Chrome: Coffee - YouTube[/ame]
 
Nothing beats a REAL Book. I have nine under two monitors!! Lulz

IceToEskimos said:
So reppy!

I'm still going to do a summary/cliffs version of it for the tl;dr crowd.

Also, it should be noted that if you DL the .pdf, you miss out on the old-book smell, and the incredible early sixties cover art. :updown:

9Oj9VbD.png
Click to expand...


I'm a BOOK and HANDS ON type person as well. But if something is out of print or hard to find and I want/need the info NOW.......I'll settle for a PDF to get the info and then take my time in finding a GOOD Hard Copy down the road.

My Finacee' always CRINGES when I tell her I got a PDF, EPUB, or any other type of Electronic format of something she's been looking for. She's a Writer and still prefers a N0. 2 pencil. She likes the SMELL and feel of it. Same with her books.

I too search out Hard Cover copies of books I deem to be important.

Again, thanks for sharing that title and I'll be looking forward to your Summary/Cliffs on it.
 
lmfao i love this one

[ame=http://www.youtube.com/watch?v=6tCtM8UEQv8]BEST AD EVER - Winner Of 2010 Best TV Advertisement Award - YouTube[/ame]
 
This ad went viral this summer, imagine how many people went to Ibiza just because of it:
[ame=http://www.youtube.com/watch?v=ED5azV-xrHM]IBIZIOUS ! Matinée @ Amnesia Ibiza 2013 - Official Video - YouTube[/ame]

A looott of controversy around this one, decide for yourselves if it's good:

[ame=http://www.youtube.com/watch?v=U0uGHYi9o8I][HD] Bruce Lee in a Johnnie Walker Promo 2013 [Original Version] - YouTube[/ame]

Can't have this thread without Old Spice's campaign that took a big part of the internet by storm because of its personalized video replies to facebook, twitter, reddit, tumblr posts.

[ame=http://www.youtube.com/watch?v=owGykVbfgUE]Old Spice | The Man Your Man Could Smell Like - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=zULDfSS7h20]Nokia N8 TV ad - It's not technology, it's what you do with it. - YouTube[/ame]
 
Quick bump, and here's one that's managed to do the job around these parts:

[ame=http://www.youtube.com/watch?v=7s22HX18wDY]ทรูมูฟ เอช " การให้ คือการสื่อสารที่ดีที่สุด " TrueMove H : Giving - YouTube[/ame]
 
[ame=http://www.youtube.com/watch?v=Lb5Gp2_gIMU]Matinée Amnesia Ibiza 2012 [Official Video//You´ve got to love it] - YouTube[/ame]

hits the target audience perfectly without using words.
 
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