Don't waste your time or money on that stuff, pay per click marketing is a simple formula:
1. Find offers
2. Generate keywords
3. Create a landing page
4. Setup tracking
5. Split test your campaigns
6. Spend money
7. Drop the keywords that don't produce results
8. Increase your bid and volume on the keywords that do
9. Repeat with another offer.
Then they'll probably go into some short videos about social media marketing, in which case you just need to read through these threads:
http://www.wickedfire.com/affiliate-marketing/19369-facebook-social-ads.html
http://www.wickedfire.com/affiliate-marketing/40492-myspace-ads.html
And if your "lucky" you'll get a 2 hour bonus video about using the adware networks, which is really just more of the same (generate keywords/urls, split test campaigns, rense and repeat)
Here are the secret weapons of "super affiliates"
Media Traffic
Trafficvance :: Advanced Display & Text Link Traffic | Home
Zango Ad Services
AdOn Network - Advertisers
Save yourself the $1997 or whatever they're charging and just start reading, everything you need to know is already here on the forums.