What is the biggest PIA when creating landers?

boatBurner

boatBurner

shutup, crime!
Feb 24, 2012
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I'm in the middle of churning out some landing pages serving different purposes. My biggest pain in the ass is in regards to function.

Outside of styling the look and feel, I want to capture as much info about the user as they're willing to give, even if they decide to ditch the entire process midway through the funnel.

I'm sure there's something out there (SaaS / plugin) that allows for this kind of form functionality, but I'm just going custom.

But if there is, what are you guys using? If there's not, what would you guys want to see to make life easier?

Also, self-plug and looking for feedback. I created a freelance page for myself. I'll be split testing it in the coming weeks paired with some PPC and other nonsense to drive business.

Would it convert you? Check it out.
 


boatBurner said:
It's a legitamate question.

But you're right. Who really cares about people offering free solutions to real problems. Fuck those guys.
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Not what I'm saying bro- I like your lander, like your solution, and I even like YOU, but STS is probably not the right place for this, mate.
 
galacon said:
Not what I'm saying bro- I like your lander, like your solution, and I even like YOU, but STS is probably not the right place for this, mate.
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I see your point. But for the sake of getting feedback (on the pain points moreso than the personal lander)...

feAFWoY.png


I have to disagree.
 
Personally I thought it was lame until I saw the who you worked for/testimonials, maybe there's a way you could put that in the header?

Something to split test to would be instead of 1 free consultation you could try "20 minute phone call with an expert" kind of thing. It's just what I always start with for split testing because in my experience it converts better.
 
Crap where to start..

Contact details above the fold? Why? The first thing I care about is not how you look.

The headline is meh at best, it doesn't really grab your attention.

The paragraph is meh, its also not very attention grabbing. "I’ll use math to show you how much money I can make you conservatively" You will use math?!

One short paragraph and your going for the conversion? I hardly know anything about you other than how you look and that you say you will make me money. Not sold yet by far, but you gave me a sale button already which puts me off.

Testimonials, sweet jebus you helped a company make six figures. Now we are talking. Put this section where your business card stuff is above the fold! You have my attention.

annd you lost it again with the bullet points. The point titles are meh, the descriptions of them is way to bland to get me interested. "an empathetic player" really? "Design is a form of communication." uh wat? "With over 4+ years studying and implementing great sales copywriting" not so sure about this one.

Giant text thing! With an odd arrow that links to a PDF file thats just outside the theme. How did you even get an arrow into the middle of your paragraph? But again another call to action before you really got my attention at all. Also why are you taking my attention away from your sales pitch just as it starts to look at your resume? bad idea. Keep the attention solid until the pitch.

More about you and another picture.. should I hire you because you are handsome? Because the copy and design are not proving to back up your claims.

Good god is that another call to action under the above call to action! This one really stands out and some how does not flow with the design you have going.

WTF more testimonials! Why is this hidden under three calls to action?!

annnd.. thats it. As a customer I would have bounced after the first paragraph. Your first call to action was way way way to soon. I know absolutely nothing about you and already you are showing me the sale.

The entire page is just two paragraphs and some random bullet points. You put the content a bigger font to hide your lack of content. You are trying to sell me on the idea of hiring you as a content writer. Do you see the irony in this?

Keep working on it man. I do the same thing with first drafts of projects when I am in a hurry or being lazy. Step back and see if it sells to you. Look at your past work and compare it to this. You will see that you hurried and slapped something together to get by.
 
The hardest thing about creating landers is going through and ripping out all of my competitors tracking links.

edit: seriously though, the first thing I see is "The absolute best way to guarantee bang for your buck is to hire a freelancer." - Edward Major III"

Who the fuck is Edward Major III and why should I care? Also, he isn't saying I should hire you, he's saying I should hire a freelancer. If you can't even come up with kind words about you at the top of your own page that doesn't instill confidence in me.

Also, having the link under the consultation button is fine, but have them say different things at least. The button is fine, but maybe have the link under it say "limited spots available", or "Only taking on 3 new clients" or some shit like that.

Have the links in your testimonials open out to new windows. Once I click through dude I'm gone and you may never get me back because there might be a cat video or some shit calling my attention.

The logos for Qdoba, Remax, Wells Fargo etc are cute and all, but why are they there? Did you do work for them? If so, shouldn't I be reading their testimonials instead of Corey from MesaCleanPools.com?

I like the idea but those things jumped out at me. Good duck man.
 
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I personally don't think it's that bad. We're all in IM so naturally we're more picky and can see through the BS, but you're targeting people that aren't as tech savvy so maybe they'll bite... throw some PPC at it and see if it works well.
 
I think BeerNuts and UG have good points but and some of them should be corrected, but overall I don't think it's so bad.

Like avatar said, it depends on your target.
 
BeerNuts said:
Crap where to start..

Contact details above the fold? Why? The first thing I care about is not how you look.

The headline is meh at best, it doesn't really grab your attention.

The paragraph is meh, its also not very attention grabbing. "I’ll use math to show you how much money I can make you conservatively" You will use math?!

One short paragraph and your going for the conversion? I hardly know anything about you other than how you look and that you say you will make me money. Not sold yet by far, but you gave me a sale button already which puts me off.

Testimonials, sweet jebus you helped a company make six figures. Now we are talking. Put this section where your business card stuff is above the fold! You have my attention.

annd you lost it again with the bullet points. The point titles are meh, the descriptions of them is way to bland to get me interested. "an empathetic player" really? "Design is a form of communication." uh wat? "With over 4+ years studying and implementing great sales copywriting" not so sure about this one.

Giant text thing! With an odd arrow that links to a PDF file thats just outside the theme. How did you even get an arrow into the middle of your paragraph? But again another call to action before you really got my attention at all. Also why are you taking my attention away from your sales pitch just as it starts to look at your resume? bad idea. Keep the attention solid until the pitch.

More about you and another picture.. should I hire you because you are handsome? Because the copy and design are not proving to back up your claims.

Good god is that another call to action under the above call to action! This one really stands out and some how does not flow with the design you have going.

WTF more testimonials! Why is this hidden under three calls to action?!

annnd.. thats it. As a customer I would have bounced after the first paragraph. Your first call to action was way way way to soon. I know absolutely nothing about you and already you are showing me the sale.

The entire page is just two paragraphs and some random bullet points. You put the content a bigger font to hide your lack of content. You are trying to sell me on the idea of hiring you as a content writer. Do you see the irony in this?

Keep working on it man. I do the same thing with first drafts of projects when I am in a hurry or being lazy. Step back and see if it sells to you. Look at your past work and compare it to this. You will see that you hurried and slapped something together to get by.
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What the hell..this looks suspiciously like helpful tips
 
I like the math thing but where's the math? In fact fuck the math give me numbers above the fold. Can you make me $4 for every one dollar I spend on your services? What kind of ROI are your clients getting? Play with the numbers, find a hook then you have the testimonials to back it up. That's what needs to be above the fold. "I make people more money" how much is "more" (on average)? Double my traffic in XX days? Triple my traffic? Looks like you have the goods so don't be modest, give them solid numbers from the start.
 
I would hire a designer. No offense if someone claimed to be a designer of 10 yrs experience and this is the site they made I would not work with them.

Also it did not take me much effort to see that you are on the Bluereach site and that it would appear those were their clients and not actually your clients. May want to clean a couple of those things up.

You should pull your CSS and jscript, not place it at the top.

I would RWD the page so you can tout that capability to your clients.
 
Love the feedback. I'll definitely be using many of the ideas provided for a future split test, and a couple for immediate implementation. Money talks, so we'll see how well this converts in the coming weeks.

But I take it no one has anything they wish was easier to implement when it comes to creating forms and landers? Hm, must just be my own pains then.

Oh well, PM me if you have some ideas or want some help.
 
boatBurner said:
Outside of styling the look and feel, I want to capture as much info about the user as they're willing to give, even if they decide to ditch the entire process midway through the funnel.[/URL]
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Not sure if I'm understanding you correctly but I could have sworn I remembered reading on directresponse.net last year that some advertisers have forms where if the person fills out name, email, or phone and then bails without submitting any data at all the form still captured the data as soon as they typed it.

I tried finding a solution for this and everyone basically told me this won't work, it's illegal, etc. but I could have sworn I read about advertisers using it.

Don't even know how useful this would really be but I get obsessed with things when I can't figure them out and this thread just reminded me I never figured that one out.
 
mpbiz said:
Not sure if I'm understanding you correctly but I could have sworn I remembered reading on directresponse.net last year that some advertisers have forms where if the person fills out name, email, or phone and then bails without submitting any data at all the form still captured the data as soon as they typed it.

I tried finding a solution for this and everyone basically told me this won't work, it's illegal, etc. but I could have sworn I read about advertisers using it.

Don't even know how useful this would really be but I get obsessed with things when I can't figure them out and this thread just reminded me I never figured that one out.
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That's the direction I wanted this thread to go.

Yah, I don't know how legal it is to capture user information without them explicitly submitting the information, but I could see creating a 2-3 step process (depending on niche) being beneficial by collecting the information at each interval and potentially upselling them on options to qualify themselves further or remain on the same pathway during whichever point in the funnel.

Styled appropriately, I think it would be dynamic and noninvasive.

Anyone using something similar to this (raw or plugged in)?
 
boatBurner said:
That's the direction I wanted this thread to go.

Yah, I don't know how legal it is to capture user information without them explicitly submitting the information, but I could see creating a 2-3 step process (depending on niche) being beneficial by collecting the information at each interval and potentially upselling them on options to qualify themselves further or remain on the same pathway during whichever point in the funnel.

Styled appropriately, I think it would be dynamic and noninvasive.

Anyone using something similar to this (raw or plugged in)?
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The 2-3 step process where the user is actually clicking a submit button is used by most advertisers. Go look at diet and bizopp offers and you'll notice they only collect basic info up front, but once again the user is clicking submit.

If what I'm talking about isn't possible to code, which I find hard to believe, then the only other option would be to record the users screen with something like mouseflow or clicktale, but then you need someone to watch videos.

There has to be a way to capture the data as it is typed, and I'm sure some of the major advertisers have users all the time that fill out some basic info, never hit submit and leave.

Not sure how the user would feel though if you called them or emailed and they knew they never hit submit.
 
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