I love putting together paid search campaigns, and for someone with no formal training, I'm not half bad at designing sites either. I can write/edit html, css and some PHP in a pinch. I can research until the cows come home. I can do on-page SEO with the best of them. I don't mind copywriting.
But I hate link-building. Actually, I'm not the only one. When I look through SEO proposals, it's amazing how much CRAP they put in there to distract you from the fact that they don't actually build you links.
Manual linkbuilding and Social media marketing are the two things I'm "afraid" to do. Tough things to outsource too.
I can admit that my aversion to manual link building is definitely holding me back. I just can't bring myself to do it, which I know is fuckin stupid. Might be because my career began in sales and then traditional PR, and I remember what a nightmare cold-pitching and cold-calling were. Or it could be because I secretly know that nothing about my content is really link-worthy. If I had some great product, I'm sure I'd be falling over myself to tell others about it.
What are you afraid to do or what task do you absolutely DREAD? Have you been able to successfully outsource it? Have you overcome the hurdle and dones it yourself? Is it currently holding you back?
Not seeking guidance, just curious what everyone else's Achilles heel is.
But I hate link-building. Actually, I'm not the only one. When I look through SEO proposals, it's amazing how much CRAP they put in there to distract you from the fact that they don't actually build you links.
Manual linkbuilding and Social media marketing are the two things I'm "afraid" to do. Tough things to outsource too.
I can admit that my aversion to manual link building is definitely holding me back. I just can't bring myself to do it, which I know is fuckin stupid. Might be because my career began in sales and then traditional PR, and I remember what a nightmare cold-pitching and cold-calling were. Or it could be because I secretly know that nothing about my content is really link-worthy. If I had some great product, I'm sure I'd be falling over myself to tell others about it.
What are you afraid to do or what task do you absolutely DREAD? Have you been able to successfully outsource it? Have you overcome the hurdle and dones it yourself? Is it currently holding you back?
Not seeking guidance, just curious what everyone else's Achilles heel is.