What I said was that I know they HAVE to deal with fraud. As long as there's money on the table, fraud isn't going to go away.
So let's go to business school 101.
Term: Cost of Doing Business
Definition: An cost which is accepted as necessary to carry on a profitable enterprise. Examples include inventory, furniture, fixtures, equipment, labor, leasing and accounting for fucksticks trying to defraud you. In the "real world" it's called "shrink."
So you think I, as a publisher, need to spend my time policing the networks and other affiliates when I, as a publisher, am given a giant shit sandwich instead of actionable data?
Should I roam around WalMart all fucking night looking for shoplifters too?
Try to catch kids sneaking into a second movie at the theater?
Tackle the next guy I see sampling the grapes at Kroger?
Are you on crack?
My point was that if they don't like the quality of what they're getting they should stop asking for the same thing and expecting a different set of results. If you ask for a zip, you'll fucking get one. If you ask for a completed application with a deposit check, you'll get one.
The difference is, you have to PAY for the second one and the cheap motherfuckers don't want to do that.
So they, and you, need to quit fucking whining about it.
Advertisers make the rules cuz they gots the gold. Bitching about a game that you invented and control is kind of like beating the shit out of your kids for getting hungry. You made the kids. Kids get hungry. Hitting them doesn't fix the fucking problem, it just proves that you should have been forcibly sterilized at puberty.
Hmmm. That leads me to a differrent topic and website...