Here's two pieces of advice you may not have expected but will help you.
1) stop using the word innovative to describe your value proposition. I'm a pretty chill guy but whenever a business/prospect/potential client uses that word with me, I stop talking with them immediately. The word means nothing.
2) Talk like "where should I focus" instead of "where should I focus my cognitive resources". Simple communication = more sales... unless you're shopping for clients that like to say innovation a lot.
That's a totally new paradigm.