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I think it is the opposite. I think that there are probably a lot of feminine guys who have felt forced to act masculine and now society is more open minded so they are acting how they've always felt.
It seems like you've misinterpreted open mindedness as some weird elitist plot and you are using that to try to force everyone to be more masculine.
What does it matter to you whether a guy down the street (or on TV) acts masculine or feminine? If you're a masculine guy, that's great. If you're a feminine guy, that's great. So what is wrong with both feminine guys and masculine guys being prominent in culture? It's not like masculine guys have nobody to look up to (have you watched a football game recently?)
Kids of both genders have plenty of exposure to both masculine and feminine ideas and role models and can follow whatever they want, which sounds a lot better to me than forcing kids to all be close minded and homogeneous.