Case Study: Spending 25,000.00 on an offline biz using WickedFire BST services.

[tim2963]

Thanks for the kick in the ass.

Design is taken care of, I need to write a fuckton of content, outreach to more folk and get all local business partnerships set up.

And figure out how exactly I'm going to do the silo structure. Once I figure that out my business partner can implement it.

I'm going to write at least 3 pieces of content tonight before I head to bed. Tomorrow morning I'm going to talk over SEO structures with my business partner and finalize how exactly I'm going to do this.

My homepage is where I'm targeting my largest keywords, but there are a bunch of inner pages I want to rank for.

I'm thinking site structure like this-

domain.com/service-areas/city/specific-service

Or

domain.com/city/specific-service

I'm leaning towards the latter.

I can't decide if its too deep of a URL or if its fine. Any suggestions?

I wouldn't do that.

I do domain.com/city-name (have physical location w solid citations)

Let the content let the big G know what keywords you want to rank for. Don't stuff the URLs.

My Inner linking is somewhat all over the place.

Remember to make your menu (Text) and have the (Text or "Anchor Text") be your exact keyword for that service without the city name.

Remember you only get credit for the first link to an exact page.

So your menu link (Which will be your first link for that page) is the most important. If your service is Gutter cleaning, then you want your menu anchor to read "Gutter Cleaning" not Gutters. Once you go to the Gutter Cleaning page I'd have 2500-3k words with all sorts of LSI's, H1-H6 tags, images w/ alt tags, outbound links to non press release articles about "Gutter Cleaning" news, then you can send signals to your "domain.com/city-name" page with anchors like "Gutter Cleaning in City Name".

On your "domain.com/city-name" page make sure to have completely matching data to your G+ biz page. Make sure you have the proper schema, have another 3k words and in it mention the services you offer in that city, and surrounding cities if you want. I like to pick one physical location per county and fully deck it out with Social Media pages, Citations, and Local backlinks. Then I will mention the other smaller cities in the same county within that 3k words. I will even go so far as to have my main city page link to a "service-area" page that has 2k words about the smaller city, but no link-building to it, since I don't actually have a physical location there.

Right now my rankings are coming from this strategy, Second hasn't even really gotten moving yet, won't see his results for a few months.

Let me know if I left something out.


As a note, I also monitor Google News daily and if there is a significant story related to anything I want to rank for, I send it to Vinny and have him spin it in his own words and I post it to my blog, with links and quotes from other "Higher Authority" sites running the same stories. I then link it to the "Main-Keyword" page or if I'm lucky and it is relevant to one of my locations, I'll get to link it to both. I then post that same article for my blog to all of my social media accounts. You don't want to spam your social media account with sales bullshit everyday, just post relevant news int he industry or area you work in from your own blog.

 

[tim2963]

I wouldn't do that.

I do domain.com/city-name (have physical location w solid citations)

Let the content let the big G know what keywords you want to rank for. Don't stuff the URLs.

My Inner linking is somewhat all over the place.

Remember to make your menu (Text) and have the (Text or "Anchor Text") be your exact keyword for that service without the city name.

Remember you only get credit for the first link to an exact page.

So your menu link (Which will be your first link for that page) is the most important. If your service is Gutter cleaning, then you want your menu anchor to read "Gutter Cleaning" not Gutters. Once you go to the Gutter Cleaning page I'd have 2500-3k words with all sorts of LSI's, H1-H6 tags, images w/ alt tags, outbound links to non press release articles about "Gutter Cleaning" news, then you can send signals to your "domain.com/city-name" page with anchors like "Gutter Cleaning in City Name".

On your "domain.com/city-name" page make sure to have completely matching data to your G+ biz page. Make sure you have the proper schema, have another 3k words and in it mention the services you offer in that city, and surrounding cities if you want. I like to pick one physical location per county and fully deck it out with Social Media pages, Citations, and Local backlinks. Then I will mention the other smaller cities in the same county within that 3k words. I will even go so far as to have my main city page link to a "service-area" page that has 2k words about the smaller city, but no link-building to it, since I don't actually have a physical location there.

Right now my rankings are coming from this strategy, Second hasn't even really gotten moving yet, won't see his results for a few months.

Let me know if I left something out.


As a note, I also monitor Google News daily and if there is a significant story related to anything I want to rank for, I send it to Vinny and have him spin it in his own words and I post it to my blog, with links and quotes from other "Higher Authority" sites running the same stories. I then link it to the "Main-Keyword" page or if I'm lucky and it is relevant to one of my locations, I'll get to link it to both. I then post that same article for my blog to all of my social media accounts. You don't want to spam your social media account with sales bullshit everyday, just post relevant news int he industry or area you work in from your own blog.

Also I forgot to mention, a technique I've been using which I've never seen used is this.

Remember I said Google only takes into account the first "anchor" for a link to a page?

Well when you build your menu for your site I said "Make sure it is in text & use the proper anchors". Well for the "Locations drop down" I use an image that looks like it is text instead. The reason is because I can't put in the anchor for it "Service in City Name" it would be too long and too spammy. So I will fit that anchor somewhere else (Usually in my first paragraph) on the page. I don't put any alt text or anything on it. It has a rollover also so it looks and feels just like the regular "text" links. You would never know unless you tried to highlight it with your mouse.

Also, that gotchseo site you linked doesn't have solid on-site SEO in my opinion. Not enough content, poor title text, no H1's, shitty outbounds, spammy URL "atlanta-seo" with a Missouri address at the bottom lol...

 

[Island]

Thanks, this thread is worth gold and should absolutely be moved to enlightened members.

You just have your service pages that are not city specific and just pertain to the general service in depth without any city anchors present in them.

I already have set up the home page as the page targeting the major city, but I don't think its over optimized(branded domain, and I've had plenty of generic and naked anchor text created to the home page). Is there a reason why you wouldn't want the home page to target your largest city? For branding reasons?

So from the service page I'd just link to the city page with the anchor "service in city". The menu would simply be an image link. But wouldn't Google simply see the first link as "<a>noText<⁄a>" instead?

On your "domain.com/city-name" page make sure to have completely matching data to your G+ biz page. Make sure you have the proper schema, have another 3k words and in it mention the services you offer in that city, and surrounding cities if you want. I like to pick one physical location per county and fully deck it out with Social Media pages, Citations, and Local backlinks. Then I will mention the other smaller cities in the same county within that 3k words. I will even go so far as to have my main city page link to a "service-area" page that has 2k words about the smaller city, but no link-building to it, since I don't actually have a physical location there.

I'm guessing your client already has those existing physical addresses for each county? I can get one physical address(my client's legimate address) for a large area with one major city, and many smaller suburbs that are still quite large.

The only way I'm going to rank for the suburbs is through organic results and I'll ideally be in the Google map pack 7 for the major city. I won't be in the 7 pack for the suburban results, or most of the neighborhood searches.

From what it sounds like, you're aiming to rank for smaller cities in the same county on that one page? Or you'll also create 2k words for each small city? Not sure if I caught that part. My plan is to create specific landing pages for each suburb and neighborhood.

In the niches I'm in, which are consumer services, I'm also working on ranking for each neighborhood(since people will search for that in their neighborhood).

I'm doing this by creating pages targeting each neighborhood and these tend to rank really well(many times better than just mentioning it in the content for the main city page). Typically these hit page 1 with just on-page. Any thoughts on that? For those pages I tend to have a lot less words(around 250-300) since the competition is so low.

Also what's the reasoning behind 3k words for a city page? Most local websites I see doing well in SERPs usually don't have that many words, and it doesn't really make sense for a lot of words for a local service business's city page.

I do feel that your approach is a bit different than others I've seen. You seem to be going for a far more careful approach which is smart.

 

[Island]

Also, that gotchseo site you linked doesn't have solid on-site SEO in my opinion. Not enough content, poor title text, no H1's, shitty outbounds, spammy URL "atlanta-seo" with a Missouri address at the bottom lol...

I'm guessing you're referring to the on page for Atlanta SEO landing page.

Could you elaborate on the content length part. I think its well known that longer content is correlated with higher rankings, but I'm not sure if this takes into account local results. From a user experience perspective it makes no sense to have 3000 words on the city landing page(the page that will rank for a certain city).

Usually people would want to get a quick understanding of the business, and then fill out a form or call in. Almost every local site I see out there has much less words, and the ones that have 2000-3000 words on the landing page sacrifice user experience with huge blocks of text.

I can 100 percent understand the reasoning behind 2000-3000 words of content for a blog post that's super in depth and a guide of some sort.

I don't understand why "7 Scams Atlanta SEO Companies Will Try to Sell You" is a bad title? Wouldn't that ensure a really high CTR? What's your reasoning behind it being a bad title.

I agree on the outbound links part and that makes sense. A local company that keeps with the time will naturally link to relevant and timely news pieces and comment on them.

I don't find the URL structure too spammy as compared to what I see in the SERPs all the time. Maybe Gotchseo.com/atlanta would be less spammy looking? He does have the keyword "Atlanta SEO" in there 4 times(including the H1 text), and 5 times if you include Title which is pretty high for a 900 word piece of content.

I appreciate your input, not trying to argue with you here, but just trying to understand the reasoning behind your principles(which are clearly working crazy well).

 

[tim2963]

Thanks, this thread is worth gold and should absolutely be moved to enlightened members.

You just have your service pages that are not city specific and just pertain to the general service in depth without any city anchors present in them.

I already have set up the home page as the page targeting the major city, but I don't think its over optimized(branded domain, and I've had plenty of generic and naked anchor text created to the home page). Is there a reason why you wouldn't want the home page to target your largest city? For branding reasons?

So from the service page I'd just link to the city page with the anchor "service in city". The menu would simply be an image link. But wouldn't Google simply see the first link as "<a>noText<⁄a>" instead?



I'm guessing your client already has those existing physical addresses for each county? I can get one physical address(my client's legimate address) for a large area with one major city, and many smaller suburbs that are still quite large.

The only way I'm going to rank for the suburbs is through organic results and I'll ideally be in the Google map pack 7 for the major city. I won't be in the 7 pack for the suburban results, or most of the neighborhood searches.

From what it sounds like, you're aiming to rank for smaller cities in the same county on that one page? Or you'll also create 2k words for each small city? Not sure if I caught that part. My plan is to create specific landing pages for each suburb and neighborhood.

In the niches I'm in, which are consumer services, I'm also working on ranking for each neighborhood(since people will search for that in their neighborhood).

I'm doing this by creating pages targeting each neighborhood and these tend to rank really well(many times better than just mentioning it in the content for the main city page). Typically these hit page 1 with just on-page. Any thoughts on that? For those pages I tend to have a lot less words(around 250-300) since the competition is so low.

Also what's the reasoning behind 3k words for a city page? Most local websites I see doing well in SERPs usually don't have that many words, and it doesn't really make sense for a lot of words for a local service business's city page.

I do feel that your approach is a bit different than others I've seen. You seem to be going for a far more careful approach which is smart.

350 words won't get you where you want to go. You wouldn't get to use enough keywords and LSI's or have enough titles due to the percentage restraints of 1-3% of keyword to text ratio.

There have been studies that show websites with around 2400 or more words do significantly better than websites with 2k or less words. I believe it is simply because if done right you can use your keyword more times and still stay within the safe boundaries of what is considered spam.

As for the addresses, I'll let you figure out how to get a physical address in a city in which you don't actually have an address. Don't be a goof and rent a UPS mailbox either. Google maps street view will expose you.

Targeting neighborhoods seems a bit extreme, I think i would just mention the neighborhood in my 2k-3k word page for whatever city it is in.

I wouldn't say my approach is "careful" rather "dominant" compared to my competition. I'm not fuckin around.

 

[tim2963]

I'm guessing you're referring to the on page for Atlanta SEO landing page.

Could you elaborate on the content length part. I think its well known that longer content is correlated with higher rankings, but I'm not sure if this takes into account local results. From a user experience perspective it makes no sense to have 3000 words on the city landing page(the page that will rank for a certain city).

Usually people would want to get a quick understanding of the business, and then fill out a form or call in. Almost every local site I see out there has much less words, and the ones that have 2000-3000 words on the landing page sacrifice user experience with huge blocks of text.

I can 100 percent understand the reasoning behind 2000-3000 words of content for a blog post that's super in depth and a guide of some sort.

I don't understand why "7 Scams Atlanta SEO Companies Will Try to Sell You" is a bad title? Wouldn't that ensure a really high CTR? What's your reasoning behind it being a bad title.

I agree on the outbound links part and that makes sense. A local company that keeps with the time will naturally link to relevant and timely news pieces and comment on them.

I don't find the URL structure too spammy as compared to what I see in the SERPs all the time. Maybe Gotchseo.com/atlanta would be less spammy looking? He does have the keyword "Atlanta SEO" in there 4 times(including the H1 text), and 5 times if you include Title which is pretty high for a 900 word piece of content.

I appreciate your input, not trying to argue with you here, but just trying to understand the reasoning behind your principles(which are clearly working crazy well).

I'm not going to go into a whole discussion on design. There are multiple people here who have seen my site and they can vouch for its awesome design, CTAs, and usability. Most people do not even read the text on a website, they simply search in Google for what they want, find a company who looks good, and either call, live chat, or fill out the CTA forms.

A better title for "7 Scams Atlanta SEO Companies Will Try to Sell You" would be... "Atlanta SEO Companies & the 7 Scams they try to sell you."

Clickbait is fine, but the keyword placement is wrong. They don't have a local ATL number, they have a MO address and phone #, and although they rank #4 it doesn't matter. Why? Because there is a 7 pack ahead of them. They need a physical address in ATL not some page all the way down the list. I seriously doubt they get any business from that page.

 

[SirKonstantine]

Oh was just confused if you actually knew what you're talking about or were picking good horses at a race track.

 

[tim2963]

Oh was just confused if you actually knew what you're talking about or were picking good horses at a race track.

Kind of like trying to post Wiki links with a new account with 10 edits in its history on highly moderated wiki pages (not to mention calling a wiki page a traffic leak that drives a 12% increase in traffic)? You know for the same price I could have a wiki moderator post that same link but that account would have moderator status and over 40k+ edits on the account. Just saying. Thanks for the support & the only reason I initially went with Godaddy was because I had over 800.00 of credit there. Glad that the Godaddy decision in beginning of this build is what you have taken away from this project.

 

[SirKonstantine]

Kind of like trying to post Wiki links with a new account with 10 edits in its history on highly moderated wiki pages (not to mention calling a wiki page a traffic leak that drives a 12% increase in traffic)? You know for the same price I could have a wiki moderator post that same link but that account would have moderator status and over 40k+ edits on the account. Just saying. Thanks for the support & the only reason I initially went with Godaddy was because I had over 800.00 of credit there. Glad that the Godaddy decision in beginning of this build is what you have taken away from this project.

You also said you can take someone's PBN out by DDosing it.

FYI: everyone's a moderator on Wikipedia

 

[tim2963]

You also said you can take someone's PBN out by DDosing it.

Step 1. Buy links from your soon to be victims "PBN" that he sells publicly. Have them link to a burn site that you don't care about.

Step 2. Wait for the PBN links to show up in Google Webmaster or Ahrefs.

Step 3. Get the IP addresses to each domain name that links back to your site. You can use CMD prompt or several different websites for this.

Step 4. DDoS them for an extended period of time, enough to take the site offline. It doesn't take much to take a PBN network site offline because they usually use the cheapest hosting they can get and as such they hit their "traffic" limit pretty quickly. Since they probably don't have cloudflare business accounts for each domain name, 200.00/m per site they are pretty fucked.

So yes, you can DDoS someones PBN.

 

[kingofthewiki]

Obviously, you have no clue what you are talking about! I think you are confusing the word "moderator" with the word "editor". There are over 40+ different accounts types on Wikipedia brah! Keep up..

Also, below is your quote on an Wikipedia thread, which I replied to. Do you seriously think Google scrapes Wikipedia?

Do you know what the word "scrape" means? Here is the Wikipedia page for that incase you want to read up on it; https://en.wikipedia.org/wiki/Web_scraping - and maybe try and edit that page with your moderator account - will see how long that will last!

Also, you mention you will increase people traffic by 12%, so if I have 10 visitors a month - I will get 11.2 visitors? - Get it? Every site is different - how the hell do you know its going to be 12%.

I hope you are not making new accounts on Wikipedia and adding links with them, because your clients are just going to get blacklisted and added to the Wikipedia shitlist for life (yes - its for life). If you don't know what shit list is - you will probably find out soon enough.

Am tired of you guys with your half ass service offerings calling reputated members idiots when you have no clue what the fuck you are talking about.

Goodluck with your service OP!

You also said you can take someone's PBN out by DDosing it.

FYI: everyone's a moderator on Wikipedia

 

[SirKonstantine]

 

[JulianTrueFlynn]

Step 1. Buy links from your soon to be victims "PBN" that he sells publicly. Have them link to a burn site that you don't care about.

Step 2. Wait for them to show up in Google Webmaster or Ahrefs.

Step 3. Get the IP addresses to each domain name that links back to your site. You can use CMD or several other websites for this.

Step 4. DDoS them for an extended period of time, enough to take the site offline. It doesn't take much to take a PBN network site offline because they usually use the cheapest hosting they can get and as such they hit their "traffic" limit pretty quickly. Since they probably don't have cloudflare business accounts for each domain name, 200.00/m per site they are pretty fucked.

So yes, you can DDoS someones PBN.

I'm just posting because this would be a response to my initial question/remark here about the DDOS: http://www.wickedfire.com/2252247-post4.html

I don't think you understand a couple big areas:

1. This would be illegal. I'm not saying anyone cares about ethics here but that should make the 'reward' bigger.
2. The 'reward' would be small here for the involvement. Once the DDOS stops their SERPs would return. Worst case scenario is moving hosts with their small site which takes moments.
3. To tack onto the involvement you would also have to pay for these services for someone to do them (so more of an investment than just being illegal).
4. You're putting a target on your back, who knows when you cross that line who they're associated with and what they're willing to do?
5. Edit (included): this is just a PBN, not huge money makers for them. You're assuming a lot in a pretend scenario that you're really not sure how will play out (the PBN is all connected, it's enough to bring down the main site's ranks, etc).
   
   

   Carlito: You ripped him off, didn't you?
   David Kleinfeld: What?
   Carlito: Tony T. You did take the million dollars, didn't you?
   David Kleinfeld: [guiltily] Yeah.
   Carlito: You ain't a lawyer no more, Dave. You a gangster now. On the other side. A whole new ball game. You can't learn about it in school, and you can't have a late start.

 

[SirKonstantine]

I told someone on here that I won't be starting shit anymore so, @Tim, best of luck with your new venture, I hope it goes well. @Kingofthewiki, why did you even post dude? LOL.

 

[tim2963]

I'm just posting because this would be a response to my initial question/remark here about the DDOS: http://www.wickedfire.com/2252247-post4.html

I don't think you understand a couple big areas:

1. This would be illegal. I'm not saying anyone cares about ethics here but that should make the 'reward' bigger.
2. The 'reward' would be small here for the involvement. Once the DDOS stops their SERPs would return. Worst case scenario is moving hosts with their small site which takes moments.
3. To tack onto the involvement you would also have to pay for these services for someone to do them (so more of an investment than just being illegal).
4. You're putting a target on your back, who knows when you cross that line who they're associated with and what they're willing to do?
5. Edit (included): this is just a PBN, not huge money makers for them. You're assuming a lot in a pretend scenario that you're really not sure how will play out (the PBN is all connected, it's enough to bring down the main site's ranks, etc).

The point was it can be done, as far as the cost of the attack, that depends on who is doing the attack and if it is worth it to them or what equipment they already have. As for the pretend scenario one of the guys I hired for linkbuilding was banned from this forum for doing something similar although I think it was a guys personal affiliate network. Really that's all I was getting at is that it can happen and damage someones lively hood. A lot of these PBN services make quite a bit of money on here.

 

[kingofthewiki]

Sooo... Google scrapes Google...

Learn some english brah! https://en.wikipedia.org/wiki/Google_Searchology#Rich_Snippet

 

[tim2963]

Is SirKonstantine claiming to be Jimmy Wales...

 

[Vadym]

Step 1. Buy links from your soon to be victims "PBN" that he sells publicly. Have them link to a burn site that you don't care about.

Step 2. Wait for the PBN links to show up in Google Webmaster or Ahrefs.

Step 3. Get the IP addresses to each domain name that links back to your site. You can use CMD prompt or several different websites for this.

Step 4. DDoS them for an extended period of time, enough to take the site offline. It doesn't take much to take a PBN network site offline because they usually use the cheapest hosting they can get and as such they hit their "traffic" limit pretty quickly. Since they probably don't have cloudflare business accounts for each domain name, 200.00/m per site they are pretty fucked.

So yes, you can DDoS someones PBN.

Try and DDOS my PBN, you little bitch.

I'll DDOS your sad fucking life with black people rape in whatever area you live in.

 

[JulianTrueFlynn]

The point was it can be done, as far as the cost of the attack, that depends on who is doing the attack and if it is worth it to them or what equipment they already have. As for the pretend scenario one of the guys I hired for linkbuilding was banned from this forum for doing something similar. Really that's all I was getting at is that it can happen and damage someones lively hood. A lot of these PBN services make quite a bit of money on here.

I believe you changed your point from what you originally posted that caused me to comment. You said 'pretty easy' in your original reply, I would disagree.

You said a link builder was banned here for a DDoS, if we are thinking of the same person then their DDoS was not effective for organic traffic but for making it an annoyance.

 

[tim2963]

I believe you changed your point from what you originally posted that caused me to comment. You said 'pretty easy' in your original reply, I would disagree.

You said a link builder was banned here for a DDoS, if we are thinking of the same person then their DDoS was not effective for organic traffic but for making it an annoyance.

So the words "pretty easy" made you comment?

The point was simple, it can be done.