Dear AdWords Advertiser,
We're writing to let you know about a change to Google's advertising
policies that may affect your AdWords account.
Beginning in the coming weeks, we are expanding our Mobile
Subscription Services policy to no longer accept AdWords ads that
promote mobile content that require users to enter personal
information if the site does not clearly display pricing. Mobile
content includes, but is not limited to, one-off purchases as well as
subscriptions.
We will also require that subscription information be clearly
displayed if the service is not a one-off purchase. For sites
promoting subscription services, both the price and billing interval
should be displayed along with a checkbox or other opt-in method. If
the user does not opt in, he or she should not be able to proceed.
All of the above should be located in a prominent place on the page on
which users enter their personal information and should be easy to
find, read and understand.
When we make this change, Google will suspend all ads identified as
being in violation of this policy. If your account is affected by this
policy change, please make any necessary changes to your site to
comply.
We have thought hard about our stance on the advertising of this
content and the potential effect that our policy decision could have
on AdWords advertisers. However, as a business, Google must make
decisions regarding the advertising that we accept. We apologise for
the inconvenience that this policy change may cause you.
Yours sincerely,
The Google AdWords Team
