Adwords image approval times getting even worse

The average time I have to wait for image ads to get approved on Google is:

  • 1-3 days

    Votes: 15 36.6%

  • 3-5 days

    Votes: 13 31.7%

  • 1-2 weeks

    Votes: 8 19.5%

  • 2-3 weeks or more

    Votes: 5 12.2%
  • Total voters
    41
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ImagesAndWords

ImagesAndWords

StayblCam.com
Nov 7, 2006
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Last september, I vented my frustrations here regarding the increasingly poor approval time for new image ads on Adwords.
We're now in march and it seems to be getting worse.

Another WF dude I just spoke with says he's been waiting 3 weeks(!) for Google to review his ads. Three weeks... Totally unacceptable when you've worked hard to set up a new campaign all eager to launch it for a hot offer. With the rate this is going, hot opportunities will go dead by the time Google's ass has gotten around to approve our sorry ads, lol.

If you vote, please post whether you are waiting on image ad approvals from a US based or UK/Ireland (European) account. Could the increased review times be a result of the recent G layoffs?

I understand Google are probably wanting more people to use their new Display Builder instead, but tons of people aren't gonna just give up on traditional image formats overnight.

C'mon, Google!! Review our fuckin' ads already...
</vent>
 


EU account, just use the chat functions and ask for faster approvals. I usually get them approved within 24hours.
 
I don't agree. I launched an image ad campaign (my first one on 1 yr old account) during the last weekend. My impressions started on Monday. I added a few more ad groups on Monday, impressions started on Tuesday.

The turnaround time for me has been less than 1 working day.
 
I've seen Google manually reviewing image ads and just NOT approving the campaign- So nothing has been disabled or slapped, but they won't give you any impressions.. EVER. This is especially common with Acai, etc. With Mobile content, they will at least tell you "Mobile Content" was the reason for disapproval.
 
Mine are approved within hours if it's the same ad and just a different ad group in an active campaign.
 
AlexW said:
EU account, just use the chat functions and ask for faster approvals. I usually get them approved within 24hours.
Click to expand...

Wtf?! They officially removed the chat functionality from European advertisers before xmas sometime, which pissed me off.
How and where are you seeing the chat function? It used to always show up under "Contact Us", but never anymore for me.

webtrend said:
I don't agree. I launched an image ad campaign (my first one on 1 yr old account) during the last weekend. My impressions started on Monday. I added a few more ad groups on Monday, impressions started on Tuesday. The turnaround time for me has been less than 1 working day.
Click to expand...

Again...wtf?! Who did you have to bribe? :)
Is your account US based?
 
f8L said:
I've seen Google manually reviewing image ads and just NOT approving the campaign- So nothing has been disabled or slapped, but they won't give you any impressions.. EVER. This is especially common with Acai, etc. With Mobile content, they will at least tell you "Mobile Content" was the reason for disapproval.
Click to expand...

Same thing is happening to me. I put up image ads, and nothing ever happens. the support says they are still in review. Now, these are dating ads. So I am wondering is there anyone that is doing in dating that has this same slow wait? I will put up a test ad for something like Pots and Pans and see what happens.
 
On the new adwords beta it tells you Pending Approval, Approved etc. I generally see weekends = Monday and Monday = tues/weds
 
don't accidentally forget that your shit has to get re-approved if you change 1 character in your dest url. made that mistake 2 days ago, still waiting.
 
Your account may be flagged.

I find that after the first time I get any ad disapproved in a given account, from then on image ads take days to get approved.
 
horrible..

and every day they give me that shit about hand-forwarding my campaigns to the review team so they can review them asap
 
Funny that you mention this, it used to take one week for them to review my ads but last week I submitted a bunch of ads on sunday and started getting impressions the next day.

Question : What's the maximum number of image ads can you upload for one adgroup/campaign? Everytime I try to upload more than 1000/campaign it will give me errors.

They don't reply my emails and i can't find the adwords chat feature anymore. I think i have no choice but to call them.. pissed me offf!!!
 
Google Image Test

Alright, this is done on a new account that I created - plugged into my MCC. As I focus on dating, I have the following test up - all Content Network CPC Bid.

Image Ad with Sexy Girl, KnownDatingSite, dating words
Image Ad with No image suggestive text, KNownDatingSite, dating words
Image Ad that says "online dating", knownDatingSite, dating words
Image Ad that says "onlind Dating",KnownDatingSite, non dating words
Image of Pots and Pans, KitchenToolsSite, kitchen words

just passed the 24 hour mark and have no impressions.

same account I can start dating text ads to dating keywords or non dating keywords and have impressions within 60 minutes.

None of the ads are disapproved at this point - will report back tommorrow.
 
chrisr;
Interesting test you got going. Keep us posted!

I finally heard back from G yesterday - after nagging them over email about it. My ads were disapproved and were reviewed late as they "had experienced a high volume of submitted ads" recently.

When I asked back why several other people I know who submitted ads after me got theirs approved in 24 hrs. I got no response..
 
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