My POF Journey & Case Study

somebody113

somebody113

Banned
Jan 31, 2011
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Hey Guys,

I saw gray171’s post on his POF Journey Case Study on WF and I thought it was an awesome idea and I thought I might toss my hat into the mix, I’ll be promoting pretty heavily(relative to a newcomer) on POF.

I currently have accounts on EWA, Maxbounty, Peerfly, Azoogle and Ads4Dough. Heard some pretty rock solid things about EWA and my affiliate manager(Matt) has been quite responsive and helpful thus far.

We’re going to start with about $50/day & increasing as we see fit.
We just started running it and here are the

Stats Thus Far:

Total Spent - $0.37 (ballin)
Impressions Delivered - 737
Clicks – 2
CTR – 0.136% (clearly a sign of our awesomeness and not a small sample size)
CPC - $0.15ish


Demo:
Country =United States
Age Between30, 40
Gender =Female
Ethnicity =Black
Income =Less Than 25,000, 25,001 to 35,000, 35,001 to 50,000
Login Count ≤100
Marital Status =Single, Separated, Divorced


I should be posting updates on a daily basis… hopefully we makes some munnies =)
 


not getting enough impressions, more a sign of low bid or a sign of just too tight of a demographic?
 
BenPOF said:
Yup, very specific nice AND low log-in count. $0.50's good if you were doing higher log-in count stuff (200+)
Click to expand...

Got it.... in that case, we might try a larger login count, we're not serving up enough impressions at our current rate, thanks ben!
 
Hey Guys,

We're budgeting out $50/day, BUT as of yesterday, we realized that marketing to black women was not profitable simply because the volume wasn't there. I think we're going to have to swap chocolate for vanilla seeing as how white peeps represent 90% of POF.

We had our CPM set to $0.87 for the entire day which was only enough to get close to about 10,000 impressions for the day (we have about 36 ads in rotation, so the sample sizing was not enough).

I think we're going to need to change our demographic only for volume reasons.... thoughts/comments?

Demo:

Country =United States
Age Between30, 40
Gender =Female
Ethnicity =Black
Income =Less Than 25,000, 25,001 to 35,000, 35,001 to 50,000
Login Count ≤100
Marital Status =Single, Separated, Divorced

Campaign Stats:

Total Spent - $7.07 (ballin)
Impressions Delivered - 9385
Clicks – 22
CTR – 0.234%
CPC - $0.32ish
 
progresszc.png
 
gray171 said:
The demo looks good. Try ranging the age by 15 years.

Might get you more clicks.
Click to expand...


Actually, thanks for pointing that out, I played around w/ the settings last night to increase the clicks, can't edit my prior post, but I did increase the age to

30 to 50

So those results are reflective of 30 to 50, the cpm's were hella expensive
 
somebody113 said:
Actually, thanks for pointing that out, I played around w/ the settings last night to increase the clicks, can't edit my prior post, but I did increase the age to

30 to 50

So those results are reflective of 30 to 50, the cpm's were hella expensive
Click to expand...


are you direct linking to a niche offer for these black women?
 
music4mic said:
i usually start a bit more broad then narrow down as needed to get profitable. just a thought.
Click to expand...

I Read Riley Pool's case study, I was a little confused on split testing because I wasn't sure how pixel conversion worked, going to re-do a campaign, will post progress here
 
Hey Guys,

We're budgeting out $50/day, BUT as of yesterday, we realized that marketing to black women was not profitable simply because the volume wasn't there. I think we're going to have to swap chocolate for vanilla seeing as how whites represent 90% of POF.

We had our CPM set to $0.87 for the entire day which was only enough to get close to about 10,000 impressions for the day (we have about 36 ads in rotation, so the sample sizing was not enough).

Anyways….

New Case

Images : 34
Ad Copies : 2
CPM : Starting at 0.47

Demographics:

Gender: Female Offer Only Accepts Chix

Age: 22 – 52 From Quantcast/GAP

Country: USA Sticking with U.S for case

Marital Status: Single, Separated, Divorced Obvious

Ethnicity: Caucasian All photos are with White Men

Has Children: No Avoid Single Moms/Pregos

Login Count: Less than 50 Per Riley’s Case Study

Session Depth: 1 to 10 Per Riley’s Case Study
 
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