Okay I need help - how are you guys tracking your FB stuff? Because I use FB Ads Manager to throw up 100s at a time, so I am tracking ads individually per sub id, but without any automated tracking it becomes difficult to decide in cases like "Higher CTR, lower CVR ad" vs "Lower CTR, higher CVR ad" to decide without spending 2 hours in Excel.
Why I am not using P202? It just does not seem very well suited to Facebook. Obviously manually recreating 100s of ads and giving each one an unique tracking link is retarded and impossible. And while I could pass the subids generated by the Ads manager as keywords, a) 202 operates based on unique subids (while in reality different FB campaigns might all have subids each from 1 to 100 etc) and b) I could not individually update CPC costs for keywords/ad subids.
Any advice?
Just create 1 direct linked tracking link. so "your-tracking-domain.com/t202&kw=". the "kw=" variable is how u track. i personally to this: "my-tracking-domain.com/t202&kw=email-submit_11-30-09_" After the last _ goes ur subid. so your keywords will come out as:
-email-submit_11-30-09_0
-email-submit_11-30-09_1
-email-submit_11-30-09_2
-email-submit_11-30-09_3
-email-submit_11-30-09_4
Update the average CPC stat u get from facebook, make sure u used a tracking pixel to track conversions, and judge ads based on their ROI, not ctr or cvr.
Hope you understood all that.