...programmers
- Thread starter mattseh
- Start date
wish this is plastered all over, especially sites drawing in newbie marketers. if you're reading this and you're just getting started with this whole facebook ads/adwords thing, trust me it's not worth it. it worked 5 years ago but now it's just a waste of money. everyone uses adblock and the people who don't will either dismiss your ads as useless quick or they'll visit your self hosted wordpress site and not purchase - people don't purchase as much as they did back in '08 because the general population became a lot more cautious to conspicuous advertising, 90%+ ignoring even things they might find useful. go to college and learn an actual skill so you can compete in the real world
Along with the comments in that (which I agree with), I think people are also forgetting how little the average person knows about advertising/marketing and how it's already considered a negative thing. The alarm/negative feeling only goes off in their head "this is an ad/marketing" if it's bad.
Like I'm sure all the teen girls in that class said they never clicked an ad, oh but wait - they didn't know the image they clicked on that blog was a banner ad to get to Sephora.com, or the ad they saw for Coachella on Facebook was 'just a really cool image, not an advertisement'.
Like I'm sure all the teen girls in that class said they never clicked an ad, oh but wait - they didn't know the image they clicked on that blog was a banner ad to get to Sephora.com, or the ad they saw for Coachella on Facebook was 'just a really cool image, not an advertisement'.
This might be true.. but honestly from what I've seen the newer gens of kids are completely fucking retarded when it comes to everything else on the net (ie privacy, installing any app with a download button, using apple products, etc) so I'm not sure if I can believe they all have adblockers, etc installed for security.
its kind of difficult to fuck up the point of a thing when the purpose is the name of the thing, but, youve succeeded.
heres your prize.
I have this conversation with my developer friends constantly. Adblock this, Reddit Enhancement Suite, Facebook Styles, etc.
What I find interesting is these same people that spend a decent amount of time blocking ads, revolting at any ad that gets through, are the same people who without a problem will head over to TPB and get their latest favorite TV show without ads, and don't see it as theft.
To me, they way these types explain it, is that they've almost taken pride knowing they've "got one over" on advertisers and content developers, which seem to be worse than lawyers in their eyes.
My question:
Is this a lack of trust brought on by a more tech-savvy internet user base, or are these people really truly uninterested in every marketing campaign crafted around them?
What I find interesting is these same people that spend a decent amount of time blocking ads, revolting at any ad that gets through, are the same people who without a problem will head over to TPB and get their latest favorite TV show without ads, and don't see it as theft.
To me, they way these types explain it, is that they've almost taken pride knowing they've "got one over" on advertisers and content developers, which seem to be worse than lawyers in their eyes.
My question:
Is this a lack of trust brought on by a more tech-savvy internet user base, or are these people really truly uninterested in every marketing campaign crafted around them?
they are just ahead of the curve in the sense that ads are a thing of the past. it doesnt matter how much the mpaa revolts. ads are on the way out. netflix doesnt show ads(?)
marketing will evolve. ads are done. thing with ads is, theyre simply obsolete. we know about all the things we want to know about. we know that were loving mcdonalds, why do they even spend money on tv? just make the burgers cheaper instead.
if we want to know something, we google it. btw, google is doing an awesome job at that. if you google any kind of science term, theyre already ditching the concept of search results and just provide the answer. if you google calculations, they present the result, and a calculator. graphs of functions.
we have already begun ditching mathematics software in favor of google. its getting that good.
if we want to check out things we dont yet know about, there are places for that, too.
To add to what wayn3 said, a lot of people in their 20's right now think anything that involves making money is evil. Anything big brand, corporate, ads, business related etc. is seen as evil. Think occupy wallstreet and hipsters. Intelligent programmers are no exception. The irony is a lot of these same people are involved in tech where money is being printed. I had a good laugh when that new social network launched and their entire pitch was "we don't show ads or collect data", as if that single point is enough to warrant a new social networking platform. People are delusional.
yep, ad networks are going out of business. the minute google built in it's revolutionary calculator and weather app, we knew it was all over.
Well, it's just a bunch of bolox. Such insight? On fucking what? That some guy decided to poison few forums with his misery?
True, some people are out there just to prove how ad immune they are. They want to be "individualists" etc. That's fine. But on the other hand the same people are eating different kind of ads like peanuts.
The ultimate way of advertising always was "word of mouth" and it still is. Get your message into the brain of just few right minds and then just help them grow your business.
Simon Sinek talks about it somewhere very nicely.
Gee, do I have to explain things like that on this forum?
Not sure about you folks, but this isn't my target demographic. If it was, I wouldn't be trying to push nutritional supplements to them.
