I know that Google has been disapproving ads for a while that don't meet these requirements, but never suspended accounts. Now they will.
Got this email today -
Dear AdWords Advertiser,
We're writing to let you know about a change to Google's advertising policies that might affect your AdWords account.
In the coming weeks, we'll be expanding our mobile content services policy. In addition to the current requirements at AdWords Help, we will require text and image ads for these services to display the price and billing interval (such as per week or per month) in the ad text, e.g., '$5.99/month.' We will no longer accept text or image ads that don't contain the price and billing interval when promoting mobile content services.
When we make this change, Google will suspend all campaigns identified as being in violation of our revised policy. Our system identified your account as potentially affected. We ask that you make any necessary changes to your ad text to comply with the change, so that your campaigns can continue to run.
For directions on how to modify your text ads, please visit How do I edit my ad text? - AdWords Help. Find instructions on uploading a new image ad at How do I create an image ad? - AdWords Help.
We have given much consideration to our stance on the advertising of this content, incorporating concerns raised by users and discussions with the Florida Attorney General's office, and the potential effect our policy decision could have on AdWords advertisers. However as a business, Google must make decisions about the advertising that we accept. We've given much thought to our policy, as well as the potential effect our policy change could have on AdWords advertisers, and we apologize for any inconvenience it may cause you.
Sincerely,
The Google AdWords Team
Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdWords product or account.
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
Got this email today -
Dear AdWords Advertiser,
We're writing to let you know about a change to Google's advertising policies that might affect your AdWords account.
In the coming weeks, we'll be expanding our mobile content services policy. In addition to the current requirements at AdWords Help, we will require text and image ads for these services to display the price and billing interval (such as per week or per month) in the ad text, e.g., '$5.99/month.' We will no longer accept text or image ads that don't contain the price and billing interval when promoting mobile content services.
When we make this change, Google will suspend all campaigns identified as being in violation of our revised policy. Our system identified your account as potentially affected. We ask that you make any necessary changes to your ad text to comply with the change, so that your campaigns can continue to run.
For directions on how to modify your text ads, please visit How do I edit my ad text? - AdWords Help. Find instructions on uploading a new image ad at How do I create an image ad? - AdWords Help.
We have given much consideration to our stance on the advertising of this content, incorporating concerns raised by users and discussions with the Florida Attorney General's office, and the potential effect our policy decision could have on AdWords advertisers. However as a business, Google must make decisions about the advertising that we accept. We've given much thought to our policy, as well as the potential effect our policy change could have on AdWords advertisers, and we apologize for any inconvenience it may cause you.
Sincerely,
The Google AdWords Team
Email preferences: You have received this mandatory email service announcement to update you about important changes to your AdWords product or account.
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
