Pitching SEO services is hard, but doable.
I actually sold SEO analysis of sites to their owners. Only the analysis, no doing.
On Page SEO factors
Off site SEO factors
Basically took the factors I looked at from the SEOmoz most important factors site (although I put quite some more work into it)
Then analyzed their stuff
Then prioritized by easy to do - hard to do
If the client wants to pursue, you can then sell the doing to them as well.
Tnings to point out:
1. You NEED the keywords they want to rank for. Talk them out of "chiropractor", steer them towards "chiropractor bumfuck", "chiropractor hernia bumfuck"
2. NO GUARANTEES! None, ever! Penguin, panda, competitors.
3. TIMELINE No changes in anything less than 3 months
::emp::
I actually sold SEO analysis of sites to their owners. Only the analysis, no doing.
On Page SEO factors
Off site SEO factors
Basically took the factors I looked at from the SEOmoz most important factors site (although I put quite some more work into it)
Then analyzed their stuff
Then prioritized by easy to do - hard to do
If the client wants to pursue, you can then sell the doing to them as well.
Tnings to point out:
1. You NEED the keywords they want to rank for. Talk them out of "chiropractor", steer them towards "chiropractor bumfuck", "chiropractor hernia bumfuck"
2. NO GUARANTEES! None, ever! Penguin, panda, competitors.
3. TIMELINE No changes in anything less than 3 months
::emp::