Truthfully, no. When you are in a hurry to bring your site online, you don't always do your legal homework first...It wasn't until I was selling a hundred pairs a day that I decided to look into the legalities.
The product I was selling wasn't marketed as 'contact lenses'. It's been documented that the FDA had NO idea about the product until a New York Times article was released.
Something that the FTC hates is bad press. Before the FTC allegations came out about Jesse, he had plenty of bad press, so they had to act. At the end of the day, whatever the FTC wants they get.